New Communication Toolkits for Promoting Seaweed!

[sophie_egan70]

Hi Greenwave community! It's great to be joining this amazing hub.
Sea Vegetables for Foodservice ToolkitSea Vegetables for Consumer Packaged Goods Toolkit
I'm pleased to share new, free, insights-packed toolkits--hot-off-the-presses--for how to talk about seaweeds in foodservice and CPG settings. We are Food for Climate League, a nonprofit working to make climate-smart eating the norm. We developed these communication toolkits based on rigorous behavioral science research, consumer insights research, and narrative testing, in collaboration with our partner Food+Planet, and with funding from Builders Initiative.
Language is a powerful tool for shifting culture. When it comes to food choices, how we talk about foods impacts a person’s desire to eat them. Through simple shifts in language and product design, we can shift perceptions of sea vegetables and drive demand for these aquatic foods.
Check out the full resource hub here.
I look forward to getting to know many of you, and should you have any questions about these new tools, please don't hesitate to reach out! sophie@foodforclimateleague.org.

[grace_collery]

@sophie_egan70 thanks for sharing! These are incredible resources.

[jonathan_mcgee]

@sophie_egan70 Thank you Sophie!