Co-Packing with Kelp | Farmer Forum

Recorded on February 9, 2022

An exploration of co-packing strategies for kelp farmers and processors, featuring industry experts from GreenWave, AKUA, and Ocean’s Balance who share practical advice on leveraging co-manufacturing relationships to create successful kelp-based products.

Chapters

00:00 – Introduction and GreenWave Presentation 

Lindsay and Grace explain co-packing fundamentals and Sam discusses when to work with co-packers

 

15:07 – Ocean’s Balance Processing Capabilities 

Mitch Lynch shares about their new kelp drying and milling facility

 

22:37 – AKUA’s Co-Packing Experience 

Courtney Boyd Myers discusses product development journey and lessons learned

 

38:56 – Q&A and Industry Discussion 

Participants explore market challenges, processing methods, and collaboration opportunities

Transcript

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Okay, let’s go ahead and jump in and and

 

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we’ll look for for more folks to

 

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join us through the hour next to

 

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see everyone here today. My name is Lindsay for those

 

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you don’t know me. I’m the director of training and support. I live

 

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up in Homer Alaska on Dinah and supiac land and I’m

 

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joined by my colleagues Grace and Sam on the

 

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east coast. And for those of you who are joining us for the first time

 

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to a farmer Forum. This is an initiative that we

 

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launched this past year to try and really connect the active you

 

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need farming and practitioner Community by bringing Farmers

 

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together on a monthly basis to dig into topics that you

 

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might be grappling with at different points of your season.

 

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And the goal is to make these calls like really practical and conversational so

 

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we will leave lots of time to answer your

 

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questions. But we also encourage you to raise your hand put a

 

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question in the chat at any time and I am happy to interrupt our

 

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speakers and and try and have that conversation lifetime.

 

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We are recording this call. We are going to record it

 

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in speaker view. So you won’t be seen unless you’re talking with

 

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your camera on and again, yeah, you

 

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can use that freeze hand function at the bottom of your screen where

 

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it says reactions smiley face, or you

 

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can go ahead and throw a question into the chat and we’ll

 

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compile those and make sure that we hit them at our

 

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dedicated Q&A time at the end.

 

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So today I’m joined. As I said by

 

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Sam Groen and Grace calorie are Market development team. They’ve

 

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organized and put together today’s really informative presentation focused

 

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on co-packing with kelp and we’re

 

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also very lucky to have with us Courtney Boyd Myers the co-founder

 

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and CEO of akua who will

 

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share about her experience coping with kilp. And then we

 

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also get a brief Cameo from Mitch Lynch of Ocean’s

 

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balance who’s going to share about an opportunity for Farmers on the

 

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east coast to coax. Kelp at his facility this spring

 

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which is really great.

 

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All right. So I always like to kick off farmer form

 

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calls with intros. It’s nice to just know where everybody is tuning in

 

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from. So I wonder if in the chat you could just share

 

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your name your role in the industry whether you’re a farmer

 

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processor, if you’re just curious about the space and where

 

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in the world you’re located.

 

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Kristen with great gun awesome great to see

 

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you back.

 

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Hey Meg.

 

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Awesome. Well, people are putting intros in the chat. We can

 

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go ahead and jump in. So thanks so

 

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much Lindsay as you just mentioned. My name is Grace and

 

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I’m the market development program manager at Greenways.

 

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I have a background working for an advising

 

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food businesses, and I’ve worked with a co-packer first hand.

 

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So I’m super excited to jump into this topic with

 

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you all.

 

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Today we’re going to discuss what a co-packer can

 

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do why you might want to work with one and specific

 

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considerations for kelp.

 

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We’ll then share insights about finding a co-packer as well

 

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as a few opportunities to help you get started.

 

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And finally Courtney will tell us about her experience co-packing

 

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with kelp to produce all the amazing products for akua.

 

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There will be plenty of time at the end to discuss and answer all of

 

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your questions as well.

 

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Start us off. Let’s think about co-packing in

 

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the context of the seaweed value chain.

 

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You may wish to leverage a co-packer at either the primary

 

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or secondary processing stage

 

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A co-packer at the primary processing stage might Blanche

 

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freezer dry and package your kelp.

 

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Whereas a co-packer at the secondary processing stage

 

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might turn process kelp into its

 

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final state.

 

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Say a kelp hot sauce or a kelp

 

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Burger.

 

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At this time, it’s more common for companies to leverage a co-packer

 

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for secondary processing especially to

 

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make package food products.

 

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But you should consider the use of a co-packer to meet your

 

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specific business needs.

 

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So what is co-packing first? I think it’s helpful

 

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to go over some terminology.

 

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Generally, the terms co-packer co-manufacturer

 

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or command are used interchangeably.

 

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There’s lots of terms being thrown around all

 

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the time. And these are people who produce

 

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and package your product.

 

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A contract packager on the other hand packages and

 

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already finished product. We won’t be focusing on

 

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contract factors today.

 

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So when I say co-packer, I mean a manufacturing company that

 

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operates on a contract basis to turn

 

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raw ingredients into finished products for clients.

 

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Clients could be a cpg company or they

 

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can be the farmers who produce raw ingredients.

 

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Co-packers are an incredible resource because they’re

 

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experts in manufacturing.

 

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They typically have certified commercial kitchens or

 

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manufacturing facilities professional grade

 

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equipment trained employees who work in their facility

 

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in deep expertise in food manufacturing and

 

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safety.

 

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all of which you can Leverage

 

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every co-packer is different, but I want to

 

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talk about the typical co-packing model.

 

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Co-packers manufacture and package your

 

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product, but they do not develop your product for you.

 

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You should come to a co-packer with your recipe and

 

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any necessary supplier suppliers lined up.

 

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However, co-packers may be able to support you in

 

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scaling your recipe or leveraging their existing supplier

 

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relationships as you’ll typically be producing much

 

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larger quantities in their facility.

 

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At the end of the day co-packers are a critical

 

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manufacturing partner, but you run all other aspects

 

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of your business such as ingredient sourcing marketing

 

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and sales.

 

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Now that we’ve talked about what a co-packer is Sam will

 

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take us through how to find the right co-packer for your needs.

 

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Thanks Grace. So.

 

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We hear a lot of people who are kind of wondering when

 

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they should co-pack. What is the right time

 

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a co-packer is perfect for

 

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someone who has Grace said does not want to be

 

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in the business of producing value added products themselves because

 

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that involves having facility training employees a

 

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whole bunch of activities that maybe are

 

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not core to why you got into the business of

 

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farming kelp, but there are obviously a

 

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lot of benefits from a financial perspective about owning the

 

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value added product piece of

 

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the value chain. So co-packing isn’t generally

 

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a first step for companies when you’re

 

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first getting into developing your product. You should

 

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look to commercial kitchens to hone what your recipe

 

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is or even produce at home with a cottage food permit.

 

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So we have a co-packing 101 document that we’re going to Fair out into

 

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this call where we go through in detail

 

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why you might want to co-pack and why you

 

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might not to but here are some of the highlights so co-packing might

 

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be a good fit for you if demand for your products

 

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has increased really rapidly and you’re struggling to

 

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keep up in your existing commercial kitchen

 

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or you know, if you’re producing it at home the co-packers

 

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because they are manufactured by trade that

 

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like what they do. That’s all they do. They’re really really

 

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good at producing large quantities of product and

 

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they have really efficient workflows. And

 

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so if you say you lock in a really big

 

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customer order and you’re like how the heck am I going to

 

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produce that with my existing capacity a co-packer

 

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might be perfect.

 

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There’s this other aspect of like is your business. It

 

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says you’re do you love the actual work of food production,

 

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but I think maybe the more relevant point is also like

 

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is it core to what your business does? Are you a

 

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food manufacturing company, or are you a farmer or are you

 

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a you know a brand?

 

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So if you don’t love the actual work of food production,

 

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it’s great to be able to hand that off to someone else. This could

 

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also apply either can’t afford to build

 

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out your own facility. So you would like to do it that you kind of can’t or

 

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if you just don’t have access to commercial kitchen

 

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space period

 

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You do as Grace said really need to have your recipe and

 

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food safety processes buttoned up. So if you try to go to

 

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a co-packer and you say hey, I’ve got a few ideas. Will you

 

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test them out with me? Most of them are gonna say no they expect

 

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you to come with that already ready

 

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to go. There are some places that will have like pilot scale

 

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operations where you can work with

 

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them to to hone recipes because

 

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oftentimes there are changes that need to be made to your recipe

 

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to work with their equipment. But in general you

 

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kind of have to have that under control already.

 

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Next slide please.

 

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You are not ready to co-pack if first

 

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and foremost, you’re still operating at small scale.

 

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So co-packers again want to do large batches of product.

 

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We’re talking thousands of pounds. Usually not hundreds of pounds

 

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or tens of pounds and there will

 

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be minimum quantities that you need to have in order to work

 

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with a co-packer and those are gonna differ depending on the co-packer, but

 

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you won’t really be able to realize any of the benefits of working with

 

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a co-packer until you’re able to consistently Place orders above

 

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the minimum.

 

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It might also be challenging to work with a co-packer. If you

 

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the value-added product that you want to make or the end of

 

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product you want to make is super super unique. So co-packers achieve

 

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lower costs through efficiencies and efficiency

 

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of achieved through repeatability. And if

 

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your product is innovative to the point that nothing exists like

 

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it on the market, it’s gonna be really hard to find an existing

 

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facility that has machinery and expertise that can produce

 

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it in that case. You might be better off fundraising to

 

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build your own manufacturing facility and

 

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note that just because you’re ingredient is unique

 

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like kelp does not mean that the value added

 

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and product needs to be and Courtney will talk a lot about you know,

 

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how they arrived at their products, but I think it’s a it’s a great example of

 

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like the come, you know, think about a burger like the concept

 

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of a burger and that unique concept of putting kelp

 

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in a burger That’s Unique but still can utilize a lot

 

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of the same equipment.

 

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um

 

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If you don’t have cash in the bank working with

 

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a co-packer is going to be hard because you have to put out a lot

 

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of money up front in order to pay for the production of product

 

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which then you’re going to sell later so there could

 

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be some cash flow issues if you have produced a

 

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whole bunch of product, but then you forgot that you needed money to Market it

 

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and sell it afterwards.

 

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And finally working with a co-packer really

 

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does require excellent communication. You have to get be really

 

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really precise in your expectations and be

 

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willing to talk with them when things go wrong because it’s

 

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not within your control and so a co-packer’s just one

 

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more relationship in the value chain that is really important to manage.

 

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So when you do start to look for a co-packer some

 

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things that you might want to consider are first

 

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and foremost you want someone who is physically close to

 

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your farm. The more you are transporting your kelp the

 

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more expensive. It’s going to be in the less than it makes to

 

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Process of kelp this your kelp this way. We ideally

 

224

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also want to be looking for a co-packer with

 

225

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capacity to work on your kelp from April through

 

226

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May. So in a lot of places this is fish processors who

 

227

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are doing something else at some time of year and then

 

228

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or most of the year, but they happen to have

 

229

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a downtime in April and May

 

230

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we also want some place that has existing equipment expertise and

 

231

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certifications to match your needs.

 

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Sometimes there are co-packers who will work with you to add additional

 

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Machinery. Sometimes you can buy the machinery and

 

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they will install it and they will, you know

 

235

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run it for you. But for the most part you want

 

236

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people that have an existing framework for doing things

 

237

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that you need done.

 

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You also need to be able to hit those order minimums. So you want

 

239

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someone that has minimums that align with the amount of kelp you’re

 

240

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expecting to produce and they need to have a fee structure.

 

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Of course that makes allows you both to make money. Remember the entire

 

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supply chain has to make sense and so both of you need to

 

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make money in order for this to to work.

 

244

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Finally, obviously anyone who you work with they are

 

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gonna have a really really critical impact on the quality

 

246

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of your end products. You only want to work with people who

 

247

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have a reputation for creating high quality consistent products that

 

248

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you like. So, you know go out there and try some stuff see

 

249

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who makes it go talk to those people and you

 

250

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should be able to talk to some of the customers who already use

 

251

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that co-packer and here what they have to say, you know, nobody’s perfect.

 

252

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But it’s it’s good to know kind of what you’re

 

253

00:13:16.300 –> 00:13:17.900

getting into before you sign a contract.

 

254

00:13:20.100 –> 00:13:24.000

Okay, so we have

 

255

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a few folks who have indicated that

 

256

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they would love to talk to CB Farmers about co-packing this year.

 

257

00:13:30.300 –> 00:13:33.400

I’m gonna talk to you about the first two and then I’m gonna let Mitch

 

258

00:13:33.400 –> 00:13:37.000

speak for himself when it comes to Ocean’s

 

259

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balance. So the first first company

 

260

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on this list is Harvest Kitchen.

 

261

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This is the company that is based in Rhode Island

 

262

00:13:45.100 –> 00:13:48.500

and Green Wave worked with them in 2020 to actually

 

263

00:13:48.500 –> 00:13:51.800

develop four recipes for sugar kelp products

 

264

00:13:51.800 –> 00:13:54.300

that are open source. And so this is a

 

265

00:13:54.300 –> 00:13:57.200

very small-scale co-packer, but they have

 

266

00:13:57.200 –> 00:14:01.200

these recipes for making pickles Dijon mustard

 

267

00:14:00.200 –> 00:14:04.000

and like a relish and

 

268

00:14:03.900 –> 00:14:06.300

any health farmer is

 

269

00:14:06.300 –> 00:14:10.200

welcome to work with them can either work with them to develop recipes

 

270

00:14:09.200 –> 00:14:12.400

or to make recipes that you have

 

271

00:14:12.400 –> 00:14:15.600

developed on your own or you can use these

 

272

00:14:15.600 –> 00:14:19.000

recipes that Green Wave developed and those are available to

 

273

00:14:18.000 –> 00:14:19.400

anyone.

 

274

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We have also been in touch in the Southeast

 

275

00:14:23.100 –> 00:14:26.200

region of Alaska with a company called

 

276

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Jacoby Fisheries. They are a family-owned and operated business based

 

277

00:14:29.300 –> 00:14:32.400

primarily in Pelican, but they also have

 

278

00:14:32.400 –> 00:14:35.500

Juno warehouse and distribution space and some profits

 

279

00:14:35.500 –> 00:14:39.800

and capability there and they’re really interested in developing primary

 

280

00:14:38.800 –> 00:14:41.800

or light secondary processing for

 

281

00:14:41.800 –> 00:14:45.300

seaweed farmers in southeast there. Definitely

 

282

00:14:44.300 –> 00:14:47.600

seeking to work with farmers who have larger volume and

 

283

00:14:47.600 –> 00:14:50.800

an established processor recipe, but they’re really

 

284

00:14:50.800 –> 00:14:53.400

excited about the direction that the mirror culture industry

 

285

00:14:53.400 –> 00:14:56.600

is going and would love to speak to to any farmers

 

286

00:14:56.600 –> 00:14:59.200

who are getting started there and looks like

 

287

00:14:59.200 –> 00:15:01.800

I left out the phone number, but I will put that in chat in a second.

 

288

00:15:02.800 –> 00:15:05.600

Mitch would you like to tell us

 

289

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about what oceans balances up to?

 

290

00:15:07.800 –> 00:15:10.400

Sure. Yeah, so Mitch Lynch

 

291

00:15:10.400 –> 00:15:13.400

with I’m the CEO of oceans balance and so

 

292

00:15:13.400 –> 00:15:16.400

we are not traditionally we haven’t been

 

293

00:15:16.400 –> 00:15:18.100

a co-manufacturer co-packer.

 

294

00:15:18.800 –> 00:15:21.600

We’re vertically integrated seaweed company

 

295

00:15:21.600 –> 00:15:24.200

based in a bit offord, Maine and

 

296

00:15:24.200 –> 00:15:27.500

we’ve been around since well, we formed in 2016. We’re

 

297

00:15:27.500 –> 00:15:31.600

really launched most of our products in 2018. We have

 

298

00:15:31.600 –> 00:15:34.500

our we have a hatchery. We provide seed

 

299

00:15:34.500 –> 00:15:37.100

for our own farms and third party Farms as well as we have

 

300

00:15:37.100 –> 00:15:40.400

a we actually have two processing facilities and we

 

301

00:15:40.400 –> 00:15:43.700

create value-added products for both the consumer

 

302

00:15:43.700 –> 00:15:46.900

products Market. We sell over a

 

303

00:15:46.900 –> 00:15:50.300

thousand stores across the us as well.

 

304

00:15:50.300 –> 00:15:53.600

As we also have an ingredients part of our business that

 

305

00:15:53.600 –> 00:15:56.500

sells into different manufacturers including food

 

306

00:15:56.500 –> 00:15:57.400

manufacturers.

 

307

00:15:58.100 –> 00:16:01.700

So really the whole the

 

308

00:16:01.700 –> 00:16:04.500

dryer is what I’m going to be talking you drying and Milling so

 

309

00:16:04.500 –> 00:16:07.300

one of the bottlenecks that we ran into in the

 

310

00:16:07.300 –> 00:16:10.600

industry is the same that a lot of other seaweed farmers

 

311

00:16:10.600 –> 00:16:14.600

and companies have run into is that drawing farmed?

 

312

00:16:13.600 –> 00:16:16.300

Kelp is really complicated. You

 

313

00:16:16.300 –> 00:16:20.000

wouldn’t think it would be so complicated but it is and we’ve worked for years

 

314

00:16:19.500 –> 00:16:22.400

trying to solve this issue. We’ve worked with

 

315

00:16:22.400 –> 00:16:27.300

rockweed dryers other agricultural companies

 

316

00:16:25.300 –> 00:16:28.800

that have some drying capacity

 

317

00:16:28.800 –> 00:16:31.900

greenhouses. Basically, we tried pretty much

 

318

00:16:31.900 –> 00:16:35.300

everything we had no intention of buying a dryer

 

319

00:16:35.300 –> 00:16:38.200

because we like all right, two months out of the year who needs a dryer let’s

 

320

00:16:38.200 –> 00:16:41.900

let’s work with somebody else and that’s basically our Mo overall

 

321

00:16:41.900 –> 00:16:44.300

is like wherever we can collaborate we do.

 

322

00:16:45.600 –> 00:16:48.300

Um, but really we felt it was holding us back and

 

323

00:16:48.300 –> 00:16:51.300

we felt it’s probably holding back other Farmers as

 

324

00:16:51.300 –> 00:16:54.500

well not having that drying capacity in

 

325

00:16:54.500 –> 00:16:59.300

Northern New England. So a

 

326

00:16:57.300 –> 00:17:00.500

few months ago, we bit the

 

327

00:17:00.500 –> 00:17:03.300

bullet. We had done a lot of research. We worked

 

328

00:17:03.300 –> 00:17:07.600

with a engineer who spent 20

 

329

00:17:06.600 –> 00:17:10.100

plus years building seaweed

 

330

00:17:09.100 –> 00:17:12.800

refineries and tons of experience. We

 

331

00:17:12.800 –> 00:17:16.100

figured out the right engineering company overseas

 

332

00:17:15.100 –> 00:17:18.000

to build a custom built.

 

333

00:17:19.100 –> 00:17:22.500

A huge dryer for for us. But

 

334

00:17:22.500 –> 00:17:25.600

also we’re going to talk about I’ll mentioned for third parties.

 

335

00:17:25.600 –> 00:17:25.800

So this

 

336

00:17:26.700 –> 00:17:29.600

dryer is being built right now. It’ll be

 

337

00:17:29.600 –> 00:17:32.200

delivered in before the harvest season

 

338

00:17:32.200 –> 00:17:35.500

and we have two technicians that are coming over as well

 

339

00:17:35.500 –> 00:17:37.400

to make sure everything is running properly.

 

340

00:17:38.300 –> 00:17:41.200

It will do about 10,000 pounds

 

341

00:17:41.200 –> 00:17:42.300

per eight hour shift.

 

342

00:17:43.200 –> 00:17:46.200

We it’s done at a low

 

343

00:17:46.200 –> 00:17:49.200

temperature. That was one of the key things we’re looking at

 

344

00:17:49.200 –> 00:17:52.200

is so we don’t lose a lot of nutrients during the drying process.

 

345

00:17:53.600 –> 00:17:56.200

And we also have

 

346

00:17:56.200 –> 00:17:59.400

Milling equipment. We’ve been doing a lot of we sell all different types

 

347

00:17:59.400 –> 00:18:03.200

of seaweed. We do everything for adults wakame

 

348

00:18:02.200 –> 00:18:04.000

Irish moss.

 

349

00:18:04.800 –> 00:18:07.300

Kombu sea lettuce Etc. So we’ve

 

350

00:18:07.300 –> 00:18:10.600

been doing Milling for for years. And so we have a big meal. We

 

351

00:18:10.600 –> 00:18:13.200

are also getting a new Powder Mill.

 

352

00:18:14.400 –> 00:18:18.100

That can go down to really find powder. So basically the

 

353

00:18:17.100 –> 00:18:20.700

same things that we’re going to be using. We said why not

 

354

00:18:20.700 –> 00:18:23.300

open it up to others as well

 

355

00:18:23.300 –> 00:18:27.200

because we’re going to have enough capacity. So I

 

356

00:18:26.200 –> 00:18:29.300

appreciate greenwave giving me the

 

357

00:18:29.300 –> 00:18:32.400

opportunities the first time we kind of got in front of a group mentioning that

 

358

00:18:32.400 –> 00:18:36.000

we’re gonna have this capacity come the springtime

 

359

00:18:35.300 –> 00:18:38.000

and I’d encourage you to get in touch

 

360

00:18:38.200 –> 00:18:41.200

with me and you know, we’re gonna feel our way through

 

361

00:18:41.200 –> 00:18:44.400

some of this the first question everybody’s gonna be asking is what is your pricing

 

362

00:18:44.400 –> 00:18:47.300

we have an idea of the pricing but we’re still refining some

 

363

00:18:47.300 –> 00:18:50.600

parts, but we know the economics as as

 

364

00:18:50.600 –> 00:18:53.300

Sam was mentioning the economics have to work

 

365

00:18:53.300 –> 00:18:56.000

for both the co-packer as well

 

366

00:18:56.100 –> 00:18:56.400

as the

 

367

00:18:57.900 –> 00:19:00.300

Um the farmer or the company that’s using

 

368

00:19:00.300 –> 00:19:03.800

the services and we work with co-manufacturers on

 

369

00:19:03.800 –> 00:19:06.200

some of our products. So we know this balance has to

 

370

00:19:06.200 –> 00:19:09.700

be struck and we also know the market for dried

 

371

00:19:09.700 –> 00:19:12.300

kelp. So we have a pretty good idea of what

 

372

00:19:12.300 –> 00:19:14.900

the pricing needs to be to make sense for both parties.

 

373

00:19:15.900 –> 00:19:18.300

Minimum quantities is

 

374

00:19:18.300 –> 00:19:21.700

going to be another question is coming up. We’re going to be pretty flexible this

 

375

00:19:21.700 –> 00:19:24.100

first year, you know,

 

376

00:19:24.100 –> 00:19:27.900

maybe in the future we’ll have very strict

 

377

00:19:27.900 –> 00:19:30.600

standards. I think we’re going to be you know more flexible

 

378

00:19:30.600 –> 00:19:33.100

than normal this first year just to kind

 

379

00:19:33.100 –> 00:19:36.400

of have companies try out the drying in

 

380

00:19:36.400 –> 00:19:39.300

the milling and see how they like it. One other

 

381

00:19:39.300 –> 00:19:40.300

thing I’ll mention too is

 

382

00:19:41.200 –> 00:19:44.600

We’re also we we do some

 

383

00:19:44.600 –> 00:19:47.300

freezing and and that’s been a kind of a that’s not

 

384

00:19:47.300 –> 00:19:49.900

a remain thing as freezing kelp, but we’ve been doing that.

 

385

00:19:50.800 –> 00:19:52.200

having the

 

386

00:19:53.300 –> 00:19:56.300

The drier allows us to buy more kelp too.

 

387

00:19:56.300 –> 00:20:00.300

So if you’re a farmer, you’re looking for diversification in

 

388

00:19:59.300 –> 00:20:02.700

terms of selling your your seaweed

 

389

00:20:02.700 –> 00:20:05.400

or your new whatever come talk to us too because

 

390

00:20:05.400 –> 00:20:08.400

we’re going to also be buying seaweed for

 

391

00:20:08.400 –> 00:20:09.800

our own products as well.

 

392

00:20:10.900 –> 00:20:12.200

I’ll stop there.

 

393

00:20:20.800 –> 00:20:23.600

Awesome. Thank you Mitch. Next up.

 

394

00:20:23.600 –> 00:20:25.900

Courtney is going to share more about her experience.

 

395

00:20:33.200 –> 00:20:36.100

Hello Greenway family. I’m Courtney White

 

396

00:20:36.100 –> 00:20:36.400

Myers.

 

397

00:20:37.800 –> 00:20:39.300

I started akua.

 

398

00:20:39.900 –> 00:20:42.500

When I was basically sitting on a boat with Bren and

 

399

00:20:42.500 –> 00:20:43.500

20.

 

400

00:20:44.400 –> 00:20:47.900

16 now I was

 

401

00:20:47.900 –> 00:20:50.700

totally hooked on this whole idea

 

402

00:20:50.700 –> 00:20:53.400

of growing seaweed for environmental and health reasons.

 

403

00:20:53.400 –> 00:20:56.400

Like I think a lot of you guys are and I just thought

 

404

00:20:56.400 –> 00:20:56.800

well

 

405

00:20:58.100 –> 00:21:01.300

You know, I guess bren’s gonna help people grow it so

 

406

00:21:01.300 –> 00:21:04.000

I’m gonna help people eat it you go the next

 

407

00:21:04.000 –> 00:21:04.300

slide.

 

408

00:21:07.400 –> 00:21:10.300

So we you know, obviously this is this

 

409

00:21:10.300 –> 00:21:13.600

is the slide we share with investors and we share with brand Partners a

 

410

00:21:13.600 –> 00:21:16.600

lot. You know, we’re facing a climate and

 

411

00:21:16.600 –> 00:21:19.400

Human Health crisis. I started to who

 

412

00:21:19.400 –> 00:21:21.500

I think for both of those reasons. I saw that like

 

413

00:21:22.300 –> 00:21:25.200

well as a fun backdrop, my dad helped create like the

 

414

00:21:25.200 –> 00:21:28.400

Burger King kids club and worked for Pepsi for like 10 years. And

 

415

00:21:28.400 –> 00:21:31.300

so I saw what a diet of like the high process like

 

416

00:21:31.300 –> 00:21:34.000

80s food can do to someone you love and

 

417

00:21:34.800 –> 00:21:37.500

Just thought God, there’s got to be a better way to create like actually

 

418

00:21:37.500 –> 00:21:40.500

healthy food and then to go Upstream of

 

419

00:21:40.500 –> 00:21:43.400

human health issues. You know, I think we get a lot of our our health issues

 

420

00:21:43.400 –> 00:21:46.500

from poisoning our water supply and our soil and so how

 

421

00:21:46.500 –> 00:21:49.900

can we create food and in partnership with Mother Nature and I

 

422

00:21:49.900 –> 00:21:52.300

just think help is about as cool as he

 

423

00:21:52.300 –> 00:21:56.600

gets and so this is our farmer Colleen that

 

424

00:21:55.600 –> 00:21:58.500

photo with her gorgeous skinny

 

425

00:21:58.500 –> 00:22:01.200

kelp and we take this beautiful

 

426

00:22:01.200 –> 00:22:04.600

stuff you guys grow. I think it’s like mermaid hair and turn

 

427

00:22:04.600 –> 00:22:07.500

it into kelp Burgers crab cakes and ground meat and

 

428

00:22:07.500 –> 00:22:09.500

and many more items so

 

429

00:22:11.900 –> 00:22:14.400

Click, okay and many

 

430

00:22:14.400 –> 00:22:17.600

more items. I mean like what can you not do with? Kelp?

 

431

00:22:17.600 –> 00:22:20.600

It’s pretty awesome. So our mission is is super

 

432

00:22:20.600 –> 00:22:23.700

simple. It’s to you know be a global leader pioneering

 

433

00:22:23.700 –> 00:22:27.000

a new sustainable food category. That’s oceanfrb sea

 

434

00:22:26.300 –> 00:22:29.200

greens. We focus on

 

435

00:22:29.200 –> 00:22:33.000

meat and seafood Alternatives like not because they’re super trendy

 

436

00:22:32.300 –> 00:22:35.400

and hot right now, but because when I was sitting in

 

437

00:22:35.400 –> 00:22:36.900

that boat with brand, I just thought

 

438

00:22:37.800 –> 00:22:41.900

you know, how do we get more typical white

 

439

00:22:40.900 –> 00:22:43.600

Americans and North, you

 

440

00:22:43.600 –> 00:22:47.300

know, Northern Europeans to eat more seaweed. Well,

 

441

00:22:46.300 –> 00:22:49.400

what’s more American and like burgers and

 

442

00:22:49.400 –> 00:22:52.200

jerky and crab cakes? And so that’s that’s how

 

443

00:22:52.200 –> 00:22:55.800

we started running down that path and obviously

 

444

00:22:55.800 –> 00:22:58.300

now with with everything in the

 

445

00:22:58.300 –> 00:23:01.100

sort of plant-based On The Rise. It’s it’s been it’s been

 

446

00:23:01.100 –> 00:23:01.700

really good for us.

 

447

00:23:02.800 –> 00:23:03.100

click

 

448

00:23:05.500 –> 00:23:08.700

Um, so like I was

 

449

00:23:08.700 –> 00:23:11.300

I was actually just chatting with Mitch before this started like

 

450

00:23:11.300 –> 00:23:14.200

we’ve been beating the kelp drum now for a long time, it feels

 

451

00:23:14.200 –> 00:23:17.700

like and and there’s been a lot of hard learning

 

452

00:23:17.700 –> 00:23:20.200

along the way for us. I started the

 

453

00:23:20.200 –> 00:23:24.000

company in 20 17 technically

 

454

00:23:23.500 –> 00:23:26.300

and we launched our

 

455

00:23:26.300 –> 00:23:30.300

first product help jerky in 2019. I’m

 

456

00:23:29.300 –> 00:23:32.500

curious how many people have tried our

 

457

00:23:32.500 –> 00:23:35.600

kelp jerky. We know longer make it which

 

458

00:23:35.600 –> 00:23:38.900

some of you might not be. So surprised by I

 

459

00:23:38.900 –> 00:23:41.500

think it was probably a big hit with folks

 

460

00:23:41.500 –> 00:23:44.500

on this call because you guys love kelp but it it really

 

461

00:23:44.500 –> 00:23:47.500

didn’t find what you might call product Market fit.

 

462

00:23:49.100 –> 00:23:49.300

So

 

463

00:23:50.300 –> 00:23:53.500

I’m going to really tie this into co-packer learnings here. I

 

464

00:23:53.500 –> 00:23:56.600

kid you not we got dumped

 

465

00:23:56.600 –> 00:23:59.500

by four co-packers in

 

466

00:23:59.500 –> 00:24:01.000

a row trying to make this product.

 

467

00:24:02.900 –> 00:24:05.100

And I was like, you know 28 years

 

468

00:24:05.100 –> 00:24:08.300

old at the time and I just like ran into the first person. I

 

469

00:24:08.300 –> 00:24:11.200

met in New York City that had a co-packer and I was like, can you make my

 

470

00:24:11.200 –> 00:24:14.300

kelp jerky and I guess he thought I was like, you know really good energy

 

471

00:24:14.300 –> 00:24:17.300

and he brought me in and after our first run, he’s like

 

472

00:24:17.300 –> 00:24:21.800

get out like I’m not making this product like between receiving

 

473

00:24:20.800 –> 00:24:23.500

just these giant Frozen

 

474

00:24:23.500 –> 00:24:26.300

bags of kelp that like if not

 

475

00:24:26.300 –> 00:24:29.800

treated correctly like could go bad and trying

 

476

00:24:29.800 –> 00:24:33.200

to thaw them out and then dehydration is

 

477

00:24:32.200 –> 00:24:36.400

extremely expensive and also

 

478

00:24:35.400 –> 00:24:38.200

temperamental because if you

 

479

00:24:38.200 –> 00:24:41.500

think about a dehydrator as basically a giant

 

480

00:24:41.500 –> 00:24:44.300

broken oven, there’s like parts

 

481

00:24:44.300 –> 00:24:47.500

of the dehydrator which will like be more

 

482

00:24:47.500 –> 00:24:50.600

effective at dehydrating than other parts. So like the culture

 

483

00:24:50.600 –> 00:24:53.500

you would come out basically like not really dry

 

484

00:24:53.500 –> 00:24:56.300

in the middle and like extra dry on the sides of

 

485

00:24:56.300 –> 00:24:59.300

the racks. So getting consistency in the product was like really

 

486

00:24:59.300 –> 00:25:01.700

really hard that

 

487

00:25:01.900 –> 00:25:04.500

our first co-packer we went to a co-packer in

 

488

00:25:04.500 –> 00:25:07.300

Connecticut that again just like he was like, well,

 

489

00:25:07.300 –> 00:25:10.300

how do I even get the jerky dry

 

490

00:25:10.300 –> 00:25:13.700

all around like I do I have to go in and turn manually

 

491

00:25:13.700 –> 00:25:16.400

turn over like 14,000 pieces of kelp Jerky

 

492

00:25:16.400 –> 00:25:19.900

like this is gonna be really really expensive in any

 

493

00:25:19.900 –> 00:25:22.200

way it goes on and on and on and we ended up

 

494

00:25:22.200 –> 00:25:26.200

co-packing this product up in Portland Maine at Inland

 

495

00:25:25.200 –> 00:25:28.100

seafood and this guy

 

496

00:25:28.100 –> 00:25:31.400

Scout who I’m sure some of you know, he took us in

 

497

00:25:31.400 –> 00:25:32.400

really just

 

498

00:25:33.800 –> 00:25:36.300

Like out of the goodness of his Kell part because

 

499

00:25:36.300 –> 00:25:39.200

he was like I see where this industry is going.

 

500

00:25:39.200 –> 00:25:42.500

I make all my money right now off of lobster and

 

501

00:25:42.500 –> 00:25:45.700

I think it’s really interesting. If you

 

502

00:25:45.700 –> 00:25:48.300

know, I can keep my team employed year round

 

503

00:25:48.300 –> 00:25:51.200

because right now like lobsters are pretty seasonal business,

 

504

00:25:51.200 –> 00:25:54.200

but if kelp is like part of that then I can, you know

 

505

00:25:54.200 –> 00:25:57.500

don’t have to like lay people off and rehire them throughout the

 

506

00:25:57.500 –> 00:26:00.300

year. So we found a good home with

 

507

00:26:00.300 –> 00:26:05.200

them but still this product was really hard to scale from

 

508

00:26:03.200 –> 00:26:06.600

a manufacturing standpoint.

 

509

00:26:06.600 –> 00:26:10.000

Also this product was so I’m

 

510

00:26:09.400 –> 00:26:12.100

like a really healthy eater and I’m one of those people that

 

511

00:26:12.100 –> 00:26:15.500

takes like shots of wheatgrass not because I think it tastes good

 

512

00:26:15.500 –> 00:26:18.000

because I like how it makes me feel and I kind of

 

513

00:26:18.300 –> 00:26:21.300

thought there were like more of us in the world, but actually most people eat

 

514

00:26:21.300 –> 00:26:25.400

food for how it tastes which is totally fair and and

 

515

00:26:24.400 –> 00:26:27.400

kelp just like this product was basically

 

516

00:26:27.400 –> 00:26:30.400

a week grass shot and a snack and it made

 

517

00:26:30.400 –> 00:26:33.500

people feel really good, but it didn’t taste super

 

518

00:26:33.700 –> 00:26:36.500

Delicious it was like really high in fiber and

 

519

00:26:36.500 –> 00:26:39.700

protein and zero sugar and it had

 

520

00:26:39.700 –> 00:26:42.100

70% kelp which is

 

521

00:26:42.100 –> 00:26:45.500

a lot of kelp for your average white person that like

 

522

00:26:45.500 –> 00:26:49.700

didn’t grow up eating seaweed if I’m just being real so we

 

523

00:26:49.700 –> 00:26:53.300

came to the conclusion basically

 

524

00:26:52.300 –> 00:26:56.200

on March 1st

 

525

00:26:55.200 –> 00:26:58.200

2020 that we were probably gonna

 

526

00:26:58.200 –> 00:27:01.600

pause this product and we were like driving into Expo West

 

527

00:27:01.600 –> 00:27:04.600

when the world started shutting down and Expo

 

528

00:27:04.600 –> 00:27:07.300

got canceled and we were really grateful that happened

 

529

00:27:07.300 –> 00:27:10.200

because we were about to spend a lot of money coroning a

 

530

00:27:10.200 –> 00:27:12.200

product that like just wasn’t a right fit for the market.

 

531

00:27:14.400 –> 00:27:17.200

I just to touch on the top right one like

 

532

00:27:17.200 –> 00:27:20.200

make sure you can scale before you hit go like I did

 

533

00:27:20.200 –> 00:27:23.600

so much marketing and storytelling for this product before

 

534

00:27:23.600 –> 00:27:26.000

we had really figured out that it was a

 

535

00:27:26.800 –> 00:27:29.600

scalable product to make and that was like a huge hard learning

 

536

00:27:29.600 –> 00:27:32.100

for me. Like if I could redo the business I would have

 

537

00:27:32.100 –> 00:27:35.300

spent zero time on branding and marketing and all my

 

538

00:27:35.300 –> 00:27:37.800

time figuring out how to make a product that is.

 

539

00:27:38.700 –> 00:27:41.100

Really good in the kitchen, but also really good when

 

540

00:27:41.100 –> 00:27:44.200

you’re trying to you know, make a hundred thousand units of

 

541

00:27:44.200 –> 00:27:44.800

it at a time.

 

542

00:27:46.300 –> 00:27:46.600

next slide

 

543

00:27:48.200 –> 00:27:51.900

so I mentioned March 2020

 

544

00:27:51.900 –> 00:27:54.400

it probably very emotional time for everyone

 

545

00:27:54.400 –> 00:27:57.600

on this call. We you know retreated from

 

546

00:27:57.600 –> 00:28:00.400

that trade show. Thank God it was canceled. Like

 

547

00:28:00.400 –> 00:28:03.300

I mentioned and our Coban Inland Seafood

 

548

00:28:03.300 –> 00:28:07.100

up in Portland. Maine said well look guys like I

 

549

00:28:06.100 –> 00:28:09.500

mean, why don’t you just make burgers like everyone can

 

550

00:28:09.500 –> 00:28:12.500

make burgers. We just you know, we take similar recipe and

 

551

00:28:12.500 –> 00:28:15.300

we just you know, we do this with our hands and it’s

 

552

00:28:15.300 –> 00:28:18.300

frozen and then you have a burger and we were like, okay like we

 

553

00:28:18.300 –> 00:28:21.900

love burgers and that was like definitely part of our original thought process

 

554

00:28:21.900 –> 00:28:24.800

on Making burgers and I you

 

555

00:28:24.800 –> 00:28:27.300

know got together with my co-founder at the time and and we

 

556

00:28:27.300 –> 00:28:30.400

started making this and you know, you guys wrote in

 

557

00:28:30.400 –> 00:28:33.600

your slide earlier like, you know command cope manufacturers don’t

 

558

00:28:33.600 –> 00:28:36.400

often like you are indeed with you and like they don’t

 

559

00:28:36.400 –> 00:28:39.500

for sure and ours, but I

 

560

00:28:39.500 –> 00:28:42.600

think like you need to find someone who’s willing to like make a

 

561

00:28:42.600 –> 00:28:45.500

bet on you a little bit and like do those small runs and

 

562

00:28:45.500 –> 00:28:47.800

like be experimental and like that’s part of the

 

563

00:28:48.800 –> 00:28:52.000

Or the the dance with with coat

 

564

00:28:51.200 –> 00:28:54.300

bands in the beginning is trying

 

565

00:28:54.300 –> 00:28:57.400

to get them to like allow you that line time to do

 

566

00:28:57.400 –> 00:29:00.400

the experiments and like it’s even harder if you’re like not

 

567

00:29:00.400 –> 00:29:03.500

on the floor with them. You know, I don’t live in Maine.

 

568

00:29:03.500 –> 00:29:06.800

I was living in New York City at the time and I think

 

569

00:29:06.800 –> 00:29:09.600

like we’re doing a lot of that remotely was also really challenging.

 

570

00:29:09.600 –> 00:29:12.600

Someone asked how much kelp is

 

571

00:29:12.600 –> 00:29:15.700

in the burger? That’s definitely our secret recipe, so

 

572

00:29:15.700 –> 00:29:18.200

don’t tell anyone but we like I mentioned

 

573

00:29:18.200 –> 00:29:21.400

with the Jerky like 70% was too much so we dropped the

 

574

00:29:21.400 –> 00:29:23.200

kelp in the burger too about 30%

 

575

00:29:24.100 –> 00:29:27.300

And now it’s actually a little below that and I’ll explain why but we found

 

576

00:29:27.300 –> 00:29:30.600

that around 30% with all the other ingredients was

 

577

00:29:30.600 –> 00:29:33.600

like a nice sweet spot because it allowed

 

578

00:29:33.600 –> 00:29:36.300

it’s still like what’s important to akua is it?

 

579

00:29:36.300 –> 00:29:39.100

Kelp is like the first ingredient our ingredient label or

 

580

00:29:39.100 –> 00:29:42.100

at least in the top three right now all of our products. It’s it’s

 

581

00:29:42.100 –> 00:29:42.900

the first ingredient.

 

582

00:29:43.900 –> 00:29:46.000

and we don’t want to just like, you know,

 

583

00:29:46.500 –> 00:29:46.500

kind of

 

584

00:29:47.600 –> 00:29:50.200

Make a bag of chips and sprinkle some kelp on it and call

 

585

00:29:50.200 –> 00:29:53.000

it like sustainable. Like we really want kelp to

 

586

00:29:53.100 –> 00:29:56.300

be the bulk of all of our products but by mixing in mushrooms and

 

587

00:29:56.300 –> 00:29:59.300

extra virgin olive oil and quinoa and black beans and tomatoes and

 

588

00:29:59.300 –> 00:30:02.100

all of these ingredients that people eat in veggie burgers all

 

589

00:30:02.100 –> 00:30:05.600

the time. It allowed people who didn’t grow up eating kelp to

 

590

00:30:05.600 –> 00:30:08.500

really enjoy the product and not even taste the kelp

 

591

00:30:08.500 –> 00:30:11.400

which is is something that’s kind of important and then we drop

 

592

00:30:11.400 –> 00:30:15.000

the kelp even a little more than that because of iodine

 

593

00:30:14.500 –> 00:30:17.300

so kelp is really high in iodine and

 

594

00:30:17.300 –> 00:30:20.300

iodine really scares people because they think about

 

595

00:30:20.300 –> 00:30:24.100

like thyroid problems. And so they look at the FDA guidelines

 

596

00:30:23.100 –> 00:30:26.100

for iodine consumption, which for an

 

597

00:30:26.100 –> 00:30:29.700

adult is 150. I think it’s micrograms a day. So

 

598

00:30:29.700 –> 00:30:32.300

we drop the kelp to be at that threshold and

 

599

00:30:32.300 –> 00:30:35.300

not go over it so that we just yeah, we

 

600

00:30:35.300 –> 00:30:36.500

were just playing by the rules.

 

601

00:30:37.400 –> 00:30:40.500

So that you guys know in Asian?

 

602

00:30:41.300 –> 00:30:44.300

cultures and by their health guidelines, the iodine

 

603

00:30:44.300 –> 00:30:47.800

limits are like much much higher because they’re just used to eating more seaweed

 

604

00:30:47.800 –> 00:30:47.900

and

 

605

00:30:48.800 –> 00:30:52.100

in my humble opinion in eating extreme amounts

 

606

00:30:51.100 –> 00:30:54.100

of kelp all the time. Like the only thing that

 

607

00:30:54.100 –> 00:30:57.300

I’ve noticed is like increased energy and like weight loss so

 

608

00:30:57.300 –> 00:31:00.200

like happy days, but I also have like

 

609

00:31:00.200 –> 00:31:03.400

a very healthy functioning thyroid and if you don’t and

 

610

00:31:03.400 –> 00:31:06.900

you, you know, potentially have hyperthyroidism eating

 

611

00:31:06.900 –> 00:31:09.300

too much kelp can can be a

 

612

00:31:09.300 –> 00:31:11.100

problem because of that excess iodine.

 

613

00:31:12.700 –> 00:31:15.700

I don’t remember what I meant Oh, but that’s kind of the 80/20 rule.

 

614

00:31:15.700 –> 00:31:18.200

So the kelp in our product

 

615

00:31:18.200 –> 00:31:21.500

is about 20% and 80 is everything else and you

 

616

00:31:21.500 –> 00:31:24.500

guys know the 80/20 rule with like eating and so we

 

617

00:31:24.500 –> 00:31:26.400

make that joke with our kelp burger recipe.

 

618

00:31:27.500 –> 00:31:30.800

Other so Frozen versus

 

619

00:31:30.800 –> 00:31:33.200

dried so it’s really awesome that Mitch is

 

620

00:31:33.200 –> 00:31:38.400

providing the dried kelp Services because carding

 

621

00:31:36.400 –> 00:31:39.500

around like wet Frozen

 

622

00:31:39.500 –> 00:31:42.200

first of all pain as a as a brand

 

623

00:31:42.200 –> 00:31:45.800

for water weight is really painful and

 

624

00:31:45.800 –> 00:31:48.200

so like pain for wet Frozen kelp over time

 

625

00:31:48.200 –> 00:31:51.700

can be really expensive and sometimes you have a bag of kelp

 

626

00:31:51.700 –> 00:31:54.200

that has more water in it than another one and

 

627

00:31:54.200 –> 00:31:58.500

so like that can be really hard as you’re like scaling your costs, but

 

628

00:31:57.500 –> 00:32:00.300

dried kelp eliminates like all of

 

629

00:32:00.300 –> 00:32:03.100

that and but what with our

 

630

00:32:03.100 –> 00:32:06.300

kelp Burger we use wet Frozen because it’s just taste better

 

631

00:32:06.300 –> 00:32:09.200

in the product and with our crab cake we use dried.

 

632

00:32:09.800 –> 00:32:12.900

There’s a question about iodine does the

 

633

00:32:12.900 –> 00:32:15.700

iodine get much lower in the processing when you make the burger

 

634

00:32:15.700 –> 00:32:18.600

the iodine and other vitamins and

 

635

00:32:18.600 –> 00:32:21.200

minerals in the kelp are only decreased when you

 

636

00:32:21.200 –> 00:32:24.100

blanch it and I’d actually don’t even

 

637

00:32:24.100 –> 00:32:27.200

know if iodine’s decrease that much. It’s mostly it is

 

638

00:32:27.200 –> 00:32:30.200

yeah. Okay, so that’s washed out a little bit and then when you

 

639

00:32:30.200 –> 00:32:34.200

dehydrate I don’t think it’s decreased but I think the water soluble vitamins

 

640

00:32:33.200 –> 00:32:35.000

are decreased.

 

641

00:32:37.200 –> 00:32:40.600

Anyway, I think dried’s like an innate like if you can make your products with dried.

 

642

00:32:40.600 –> 00:32:43.200

Kelp that makes a lot of things easier like your storage

 

643

00:32:43.200 –> 00:32:44.000

cost but like

 

644

00:32:44.600 –> 00:32:47.400

Like wet fresh. Kelp just tastes so good. Right. So

 

645

00:32:47.400 –> 00:32:50.500

and then lastly other issues

 

646

00:32:50.500 –> 00:32:51.100

to consider.

 

647

00:32:52.700 –> 00:32:55.100

So Jeremy knows this very well

 

648

00:32:55.100 –> 00:32:58.800

with the crop project to buy our help from them. But like, you

 

649

00:32:58.800 –> 00:33:03.300

know, we use Blanche kelp and it’s a

 

650

00:33:01.300 –> 00:33:04.400

definitely a different taste

 

651

00:33:04.400 –> 00:33:07.100

and unblanched health, like unblanched help can be

 

652

00:33:07.100 –> 00:33:12.200

like pretty Punchy also. It

 

653

00:33:10.200 –> 00:33:13.400

was way before the

 

654

00:33:13.400 –> 00:33:16.300

crop project even existed and I won’t say who it

 

655

00:33:16.300 –> 00:33:19.100

was but we were buying Help From A supplier who told us that

 

656

00:33:19.100 –> 00:33:20.000

it was farmed.

 

657

00:33:20.700 –> 00:33:24.000

And I’m pretty sure it wasn’t and that is

 

658

00:33:23.200 –> 00:33:26.200

because it’s like with Farm. Kelp you like definitely know

 

659

00:33:26.200 –> 00:33:29.800

the age, right and it’s like a year old, but with

 

660

00:33:29.800 –> 00:33:32.300

wild kelp you don’t know the

 

661

00:33:32.300 –> 00:33:34.300

age in any way we were making the jerky.

 

662

00:33:35.400 –> 00:33:36.400

And we were selling it.

 

663

00:33:37.700 –> 00:33:40.500

And like for some reason it just started leaching like

 

664

00:33:40.500 –> 00:33:43.600

all these salts and so like this white stuff

 

665

00:33:43.600 –> 00:33:46.900

was just growing all over our turkey in

 

666

00:33:46.900 –> 00:33:49.700

bags and you can imagine that looked like mold and it

 

667

00:33:49.700 –> 00:33:52.100

was like horrifying like, can you

 

668

00:33:52.100 –> 00:33:55.500

imagine telling your investor? Oh by the way, like our product just looks like it’s moldy, but

 

669

00:33:55.500 –> 00:33:58.700

it’s not don’t worry. It’s fine. It’s just like the natural salt bleaching

 

670

00:33:58.700 –> 00:34:01.500

out. And what we really discovered was actually we

 

671

00:34:01.500 –> 00:34:04.100

had bought kelp that was probably wild and was

 

672

00:34:04.100 –> 00:34:07.500

much older and so it’s like like salt and magnesium content

 

673

00:34:07.500 –> 00:34:10.200

was like much higher and like when you see seaweed on

 

674

00:34:10.200 –> 00:34:13.400

the beach and it’s like leaching those salts and it’s like, you know kind of salty and

 

675

00:34:13.400 –> 00:34:16.400

white and crusty that’s what was happening to our jerky.

 

676

00:34:17.100 –> 00:34:21.000

And then the last thing is that the

 

677

00:34:20.500 –> 00:34:23.900

Jeremy and I have dealt with like we had a farmer who I

 

678

00:34:23.900 –> 00:34:26.700

guess somehow like the twine got into the kelp and

 

679

00:34:26.700 –> 00:34:29.800

so we were processing like, you know tens of

 

680

00:34:29.800 –> 00:34:33.100

thousands of pounds of kelp and our Command

 

681

00:34:32.100 –> 00:34:35.300

found kelp or sorry twine in the

 

682

00:34:35.300 –> 00:34:37.500

kelp and like that was big issue. We thought we identified it.

 

683

00:34:38.500 –> 00:34:41.400

And then like we don’t have a lot of influencers by our

 

684

00:34:41.400 –> 00:34:44.700

products, but an actress before million followers DM

 

685

00:34:44.700 –> 00:34:47.600

does the other day and was like Hey, I was eating my burger and

 

686

00:34:47.600 –> 00:34:49.600

there’s a piece of rope in it.

 

687

00:34:50.500 –> 00:34:53.200

That was like I just I

 

688

00:34:53.200 –> 00:34:55.500

can’t get a break seriously.

 

689

00:34:56.300 –> 00:34:59.600

And at the end of the day, she was really cool about it. And like it’s

 

690

00:34:59.600 –> 00:35:02.300

rope. It’s not metal and I explained to her

 

691

00:35:02.300 –> 00:35:05.400

like the growing process and it was like an opportunity to like

 

692

00:35:05.400 –> 00:35:08.100

connect with the customer and we made it as good as you can

 

693

00:35:08.100 –> 00:35:11.500

but yeah, that was another kind of, you know wild in

 

694

00:35:11.500 –> 00:35:12.300

the weeds moment. So

 

695

00:35:13.400 –> 00:35:15.200

that’s all I got. But yeah, thank you so much.

 

696

00:35:18.600 –> 00:35:21.700

Awesome. Thanks so much Courtney really

 

697

00:35:21.700 –> 00:35:24.600

great to hear from you. Um, yeah, let’s pepper

 

698

00:35:24.600 –> 00:35:28.100

these guys with questions. Does anyone have questions Grace?

 

699

00:35:27.100 –> 00:35:30.000

You want to come off screen to your so we can see each other.

 

700

00:35:30.800 –> 00:35:33.400

and you can go ahead and raise your

 

701

00:35:33.400 –> 00:35:34.700

hand or

 

702

00:35:36.800 –> 00:35:37.800

put a question in the chat.

 

703

00:35:38.500 –> 00:35:40.400

And then switch over to gallery view so I can see everybody.

 

704

00:35:56.700 –> 00:35:57.900

I have a question.

 

705

00:35:59.300 –> 00:36:01.000

Oh Catherine has a question like Catherine go first.

 

706

00:36:01.700 –> 00:36:04.200

Catherine you want to come up? Oh, thanks. I just

 

707

00:36:04.200 –> 00:36:07.800

wanted to really thank Courtney for all of that really candid

 

708

00:36:07.800 –> 00:36:10.200

commentary about the challenges you’ve run into

 

709

00:36:10.200 –> 00:36:13.100

as Lindsay and Grace and Sam

 

710

00:36:13.100 –> 00:36:14.000

know we’re just setting up.

 

711

00:36:15.200 –> 00:36:18.600

A processing Hub and homer which is aimed at drying kelp and

 

712

00:36:18.600 –> 00:36:21.300

we know that the learning curve is steep. And

 

713

00:36:21.300 –> 00:36:24.700

yeah Mitchell, thank

 

714

00:36:24.700 –> 00:36:27.500

you also for all of your shared information. It’s just

 

715

00:36:27.500 –> 00:36:30.300

really wonderful to hear about the things that you guys have run

 

716

00:36:30.300 –> 00:36:34.100

into and I have to say I was an early early supporter and

 

717

00:36:34.100 –> 00:36:37.000

we had a potluck and we got all the jerky and everybody said

 

718

00:36:39.600 –> 00:36:41.200

lighter that you guys made it.

 

719

00:36:42.300 –> 00:36:44.000

Over that. Thanks just so much for sharing all that.

 

720

00:36:46.900 –> 00:36:49.300

Of course, um what have been

 

721

00:36:49.300 –> 00:36:52.500

some of the challenges around getting people to eat? Kelp. Is

 

722

00:36:52.500 –> 00:36:55.200

there a lot of PUSH Pack and once people buy or they usually

 

723

00:36:55.200 –> 00:36:55.700

hooked

 

724

00:36:58.800 –> 00:37:01.500

Mitch do you want to take it and I’ll answer

 

725

00:37:01.500 –> 00:37:03.200

after you accept it’s been chitchatting away.

 

726

00:37:04.900 –> 00:37:05.200

Okay.

 

727

00:37:07.200 –> 00:37:10.500

So, you know what, there’s there’s two different types of

 

728

00:37:10.500 –> 00:37:15.300

people we found people who are already kind

 

729

00:37:14.300 –> 00:37:17.500

of kelp or seaweed aficionados and

 

730

00:37:17.500 –> 00:37:20.400

they’ve been eating seaweed for a long time or they’re

 

731

00:37:20.400 –> 00:37:24.000

or like Courtney. They’re really leaning into the whole health

 

732

00:37:23.600 –> 00:37:26.400

benefits. So they’re you know, maybe doing

 

733

00:37:26.400 –> 00:37:27.800

it from a nutritional perspective.

 

734

00:37:28.600 –> 00:37:31.300

And we sell some of our products

 

735

00:37:31.300 –> 00:37:35.000

are just you know, flakes or whole Leaf

 

736

00:37:34.600 –> 00:37:37.800

plain seaweed. We also have a kelp puree

 

737

00:37:37.800 –> 00:37:41.300

which is a very it’s just like basically kelp Farm

 

738

00:37:40.300 –> 00:37:43.200

kelp with some little bit

 

739

00:37:43.200 –> 00:37:46.700

of lemon juice and water. So that’s like a pretty forward. Kelp

 

740

00:37:46.700 –> 00:37:49.900

and not it’s not our best seller. I’ll put it mildly the

 

741

00:37:49.900 –> 00:37:52.800

what we found is we needed to

 

742

00:37:52.800 –> 00:37:55.700

start putting together products where kelp

 

743

00:37:55.700 –> 00:37:58.500

was only a part, you know one ingredient and it’s not always the

 

744

00:37:58.500 –> 00:38:01.400

biggest ingredient in order to kind

 

745

00:38:01.400 –> 00:38:04.900

of introduce a lot of people more mainstream folks

 

746

00:38:04.900 –> 00:38:07.700

who are you know necessarily come forward into that

 

747

00:38:07.700 –> 00:38:11.100

world and then it’s like kind of a subtle Umami

 

748

00:38:10.100 –> 00:38:13.300

flavor doesn’t overwhelm them and

 

749

00:38:14.300 –> 00:38:17.100

There’s a lot more people tend to to kind of

 

750

00:38:17.100 –> 00:38:20.400

gravitate to it. And So eventually we want to get away

 

751

00:38:20.400 –> 00:38:23.500

from just you know, we sell it

 

752

00:38:23.500 –> 00:38:27.300

Whole Foods and places like that, but we want to be in Krogers and

 

753

00:38:27.300 –> 00:38:30.700

mainstream supermarkets and really get the entire country

 

754

00:38:30.700 –> 00:38:33.100

eating as opposed to you know, the

 

755

00:38:33.100 –> 00:38:34.900

coasts and certain parts of the country.

 

756

00:38:37.500 –> 00:38:38.700

I’ll turn it over to you.

 

757

00:38:40.400 –> 00:38:42.800

Yeah, I think that’s that’s definitely fair.

 

758

00:38:44.900 –> 00:38:47.800

Yeah, and you know we’ve been in the

 

759

00:38:47.800 –> 00:38:50.700

morning we haven’t gotten into Whole Foods yet, but hopefully this

 

760

00:38:50.700 –> 00:38:53.600

is the year and we just launched into a

 

761

00:38:53.600 –> 00:38:57.700

really conventional chain out in La called Albertsons and

 

762

00:38:56.700 –> 00:38:59.500

Pavilions and

 

763

00:38:59.500 –> 00:39:02.200

bonds. And so I think this is going to be just a really interesting test for

 

764

00:39:02.200 –> 00:39:05.400

a coup but also for kelp in general to see how we do in a

 

765

00:39:05.400 –> 00:39:08.300

more conventional retailer setting. We’re putting a

 

766

00:39:08.300 –> 00:39:11.300

lot of marketing power behind it. You know,

 

767

00:39:11.300 –> 00:39:14.100

I think we all know taste is King and and so that’s

 

768

00:39:14.100 –> 00:39:17.700

you know what we’re really going after and also, you know,

 

769

00:39:17.700 –> 00:39:20.300

just a cleaner plant-based option versus

 

770

00:39:20.300 –> 00:39:23.700

the more process kind of Beyond and impossible burgers that

 

771

00:39:23.700 –> 00:39:24.500

everyone’s been sold.

 

772

00:39:25.700 –> 00:39:28.200

Um, I find too just like

 

773

00:39:28.200 –> 00:39:29.000

that.

 

774

00:39:29.900 –> 00:39:32.300

If someone has like grown up

 

775

00:39:32.300 –> 00:39:35.800

eating seaweed a little bit it like dramatically changes how

 

776

00:39:35.800 –> 00:39:38.300

they perceive it and I think we get a lot of our like

 

777

00:39:38.300 –> 00:39:41.600

food preferences from

 

778

00:39:41.600 –> 00:39:44.300

like our memories and it’s like very ingrained in

 

779

00:39:44.300 –> 00:39:47.800

  1. So we’re really excited. We just launched a partnership with

 

780

00:39:47.800 –> 00:39:50.600

SpongeBob. So we’re gonna be doing kids

 

781

00:39:50.600 –> 00:39:51.300

products.

 

782

00:39:52.800 –> 00:39:55.100

Which we’ve had to drop the kelp a lot in this because

 

783

00:39:55.100 –> 00:39:58.900

of the iodine, but it’s it’s a way to introduce the

 

784

00:39:58.900 –> 00:40:01.400

new ingredient to A Whole New Generation, which I

 

785

00:40:01.400 –> 00:40:03.600

think will be really fun for all of us in the long run.

 

786

00:40:04.300 –> 00:40:07.900

And yeah, Kristen, we’re sold in about 500 grocery

 

787

00:40:07.900 –> 00:40:10.000

stores right now. We have

 

788

00:40:10.100 –> 00:40:13.600

a great like store finder on the website and we’re definitely

 

789

00:40:13.600 –> 00:40:16.200

chugging along. We don’t want to be

 

790

00:40:16.200 –> 00:40:19.600

selling Frozen products online and paying

 

791

00:40:19.600 –> 00:40:22.200

overnight shipping fees and dealing with FedEx and

 

792

00:40:22.200 –> 00:40:25.400

all that. So it’s our ambition to grow in retail

 

793

00:40:25.400 –> 00:40:26.100

this year big time.

 

794

00:40:28.300 –> 00:40:30.900

Awesome. Thanks Jordan. You want to come off mute and ask your question?

 

795

00:40:33.100 –> 00:40:34.100

Yeah for sure.

 

796

00:40:35.100 –> 00:40:38.300

Hi, everyone joining you from Tofino, British Columbia.

 

797

00:40:38.300 –> 00:40:42.200

Sorry I missed the first bit of the meeting here, but we’re

 

798

00:40:41.200 –> 00:40:44.700

just in the process of setting up a large scale

 

799

00:40:44.700 –> 00:40:47.200

production drying Hub. Just a set of Tofino

 

800

00:40:47.200 –> 00:40:50.300

and Courtney and Mitchell. Just want to hear your thoughts

 

801

00:40:50.300 –> 00:40:50.500

on.

 

802

00:40:51.600 –> 00:40:54.300

As kind of more food producers enter this kelp space.

 

803

00:40:54.300 –> 00:40:59.300

Do you think it’s gonna be more important for the dry

 

804

00:40:58.300 –> 00:41:01.600

production of wholesale kelp or

 

805

00:41:01.600 –> 00:41:04.200

like a Blanche Frozen production on like a quality

 

806

00:41:04.200 –> 00:41:07.400

level and a usership level for I guess

 

807

00:41:07.400 –> 00:41:09.000

like value added processing.

 

808

00:41:12.100 –> 00:41:13.300

According you want to take that first?

 

809

00:41:16.900 –> 00:41:18.400

No you go. Okay.

 

810

00:41:20.900 –> 00:41:23.300

So yeah part, I think

 

811

00:41:23.300 –> 00:41:26.300

the Frozen Market as Courtney was

 

812

00:41:26.300 –> 00:41:29.300

pointing out in her talk. The the

 

813

00:41:29.300 –> 00:41:32.500

challenge is really your shipping around a lot

 

814

00:41:32.500 –> 00:41:35.100

of water and you’re storing a lot of water. So like

 

815

00:41:35.100 –> 00:41:38.800

we get bills every month from

 

816

00:41:38.800 –> 00:41:41.200

our freezing storage company and it’s

 

817

00:41:41.200 –> 00:41:44.700

not pleasant to see because it’s just a constant

 

818

00:41:44.700 –> 00:41:47.100

cost. We’re in dried. We don’t have that and plus

 

819

00:41:47.100 –> 00:41:50.300

shipping, you know shipping Frozen is hard and

 

820

00:41:50.300 –> 00:41:54.500

the other thing that makes frozen heart is just there’s less shelf

 

821

00:41:53.500 –> 00:41:56.900

space for Frozen. And so you’re competing

 

822

00:41:56.900 –> 00:41:57.300

in a more.

 

823

00:41:58.200 –> 00:42:01.400

Competitive kind of category to get in there. I’m not saying

 

824

00:42:01.400 –> 00:42:04.100

there’s certain products that it makes a lot of sense like burgers. I think

 

825

00:42:04.100 –> 00:42:07.500

that that makes a lot of sense the potentially

 

826

00:42:07.500 –> 00:42:10.200

have especially for gonna have a lot of lot of

 

827

00:42:10.200 –> 00:42:13.700

it because especially if you’re doing Farm sugar kelp and

 

828

00:42:13.700 –> 00:42:16.200

with the iodine content there you may have

 

829

00:42:16.200 –> 00:42:18.300

to do that if it’s going to be the main ingredient

 

830

00:42:19.500 –> 00:42:22.500

but you know, I look around the world and dried is

 

831

00:42:22.500 –> 00:42:25.300

by far. I don’t know what percentage but yeah,

 

832

00:42:25.300 –> 00:42:28.900

probably in the 90s of edible. Kelp

 

833

00:42:28.900 –> 00:42:29.700

as is dried.

 

834

00:42:30.500 –> 00:42:33.800

And it is fairly easy to store. It’s

 

835

00:42:33.800 –> 00:42:36.500

kind of you know, the downside of it is that it

 

836

00:42:36.500 –> 00:42:39.200

is concentrated because of all the water weight you’re taking out

 

837

00:42:39.200 –> 00:42:42.600

and so you do have sugar kelp has

 

838

00:42:42.600 –> 00:42:45.600

that iodine issue that you know is your continuously having

 

839

00:42:45.600 –> 00:42:46.800

to confront.

 

840

00:42:49.100 –> 00:42:49.400

Courtney

 

841

00:42:53.700 –> 00:42:56.400

yeah, I don’t know whether I would go for like wet Frozen

 

842

00:42:56.400 –> 00:42:59.400

first or or dried. It depends like

 

843

00:42:59.400 –> 00:43:02.500

you know, what kind of customers you want to go after and like

 

844

00:43:02.500 –> 00:43:06.000

also crunching the numbers on costs associated

 

845

00:43:05.200 –> 00:43:08.200

with each one. It sounds like what Frozen is probably

 

846

00:43:08.200 –> 00:43:09.500

the easier.

 

847

00:43:10.300 –> 00:43:13.200

but I think like with dried you

 

848

00:43:13.200 –> 00:43:16.500

could potentially just reach a lot more customers like I think

 

849

00:43:16.500 –> 00:43:16.600

like

 

850

00:43:17.500 –> 00:43:20.700

other than human food like dried can go into supplements

 

851

00:43:20.700 –> 00:43:23.400

and probably Beauty and and probably pet food

 

852

00:43:23.400 –> 00:43:25.800

more easily than like a wet product could

 

853

00:43:29.700 –> 00:43:30.000

thank you.

 

854

00:43:31.700 –> 00:43:33.300

Sam did you ask your question?

 

855

00:43:34.100 –> 00:43:37.700

Sure. Yeah Courtney you had mentioned the

 

856

00:43:37.700 –> 00:43:40.600

crop project and you also mentioned Inland seafood and

 

857

00:43:40.600 –> 00:43:43.900

I’m wondering if you could like help people understand what those

 

858

00:43:43.900 –> 00:43:46.400

two different folks play like

 

859

00:43:46.400 –> 00:43:48.400

what role each of them plays in your supply chain.

 

860

00:43:50.300 –> 00:43:53.400

Yeah, I mean it kill world is so small that like I

 

861

00:43:53.400 –> 00:43:56.500

remember at one point like Scout up at Inland Seafood

 

862

00:43:56.500 –> 00:43:59.300

was thinking about you know processing kelp for

 

863

00:43:59.300 –> 00:44:02.300

Colleen and then the crop project was too and then eventually I

 

864

00:44:02.300 –> 00:44:05.300

was just you guys need to talk to each other. And so now they’ve they’ve teamed

 

865

00:44:05.300 –> 00:44:08.400

up to you know, basically process help

 

866

00:44:08.400 –> 00:44:12.000

up in the Portland facility Inland Seafood

 

867

00:44:11.200 –> 00:44:14.400

is a branch of like a

 

868

00:44:14.400 –> 00:44:18.100

very large Seafood meat

 

869

00:44:17.100 –> 00:44:20.100

and a company like they

 

870

00:44:20.100 –> 00:44:23.600

sell like I don’t know it’s like not a

 

871

00:44:23.600 –> 00:44:27.300

billion but it’s it’s not a hundred million somewhere in between of meat

 

872

00:44:26.300 –> 00:44:29.400

and seafood and to grocery and Retail each

 

873

00:44:29.400 –> 00:44:32.600

year and they’re Portland Hub

 

874

00:44:32.600 –> 00:44:35.700

is where they process all the lobster and Jeremy

 

875

00:44:35.700 –> 00:44:38.800

is here from the crop project if he wants to maybe tell

 

876

00:44:38.800 –> 00:44:41.300

a little bit about his business and do a better Justice and

 

877

00:44:41.300 –> 00:44:41.500

I could

 

878

00:44:42.400 –> 00:44:45.700

Yeah, happy too. Thank you everybody. So we

 

879

00:44:45.700 –> 00:44:45.800

are.

 

880

00:44:47.100 –> 00:44:50.700

in ingredient business, we work with Kua and

 

881

00:44:50.700 –> 00:44:53.800

a couple of the food and Beauty Brands today the relationship

 

882

00:44:53.800 –> 00:44:55.500

between us and Inland is

 

883

00:44:56.500 –> 00:44:59.300

From a very high level we on the supply in the demand and

 

884

00:44:59.300 –> 00:45:02.600

we process in their facility when they’re not processing Lobster.

 

885

00:45:02.600 –> 00:45:06.000

So we bring in the Playbook utilizer labor infrastructure and

 

886

00:45:05.500 –> 00:45:08.000

equipment. We bring any equipment.

 

887

00:45:12.400 –> 00:45:15.500

But happy to answer any question evidence. Yes.

 

888

00:45:15.500 –> 00:45:16.700

That was great. Thank you both.

 

889

00:45:43.100 –> 00:45:44.200

Any other question?

 

890

00:45:46.200 –> 00:45:50.000

I can ask one question. So I am curious we hear from

 

891

00:45:50.200 –> 00:45:54.100

a lot of farmers that are looking for different could have Market outlets

 

892

00:45:53.100 –> 00:45:56.100

and I wonder if you know the

 

893

00:45:56.100 –> 00:45:59.400

two of you run successful food businesses Mitch. I

 

894

00:45:59.400 –> 00:46:02.700

know you also are vertically integrated and you and you farm, but I

 

895

00:46:02.700 –> 00:46:03.800

wonder if you could speak to.

 

896

00:46:05.300 –> 00:46:09.500

At what point does it make sense for a

 

897

00:46:08.500 –> 00:46:11.500

in your opinion for a farmer

 

898

00:46:11.500 –> 00:46:14.600

to go through the process of doing this work to co-pack

 

899

00:46:14.600 –> 00:46:17.500

a product and sell it themselves and at what point is it

 

900

00:46:17.500 –> 00:46:20.900

more helpful to partner and work

 

901

00:46:20.900 –> 00:46:23.200

with someone who’s going to do that marketing work on their own?

 

902

00:46:30.300 –> 00:46:33.400

I’ll just say that if I knew how hard it was to start and

 

903

00:46:33.400 –> 00:46:36.500

scale a cpg business. I don’t know if I would

 

904

00:46:36.500 –> 00:46:39.200

have done it. It’s pretty brutal and margins are

 

905

00:46:39.200 –> 00:46:42.100

really fit. I mean, it’s a lot of fun. Don’t get me

 

906

00:46:42.100 –> 00:46:45.300

wrong, but it’s it’s really hard. I think there’s a lot of other ways

 

907

00:46:45.300 –> 00:46:46.300

in the world to make money.

 

908

00:46:48.700 –> 00:46:52.500

But I think there’s a awesome Farm nautical Farms

 

909

00:46:51.500 –> 00:46:54.600

up in up in Maine the

 

910

00:46:54.600 –> 00:46:57.100

founder Morgan used to work with

 

911

00:46:57.100 –> 00:47:00.300

us, and I’ve worked with her another company. And anyway, she

 

912

00:47:00.300 –> 00:47:01.600

and her husband I think.

 

913

00:47:02.500 –> 00:47:05.700

Do it really well like where they have their own products and

 

914

00:47:05.700 –> 00:47:08.700

it seems pretty low lift and they’re able to really brand

 

915

00:47:08.700 –> 00:47:11.900

their farm and this nice way with those products. I

 

916

00:47:11.900 –> 00:47:14.800

haven’t really caught up with the business, but I followed on

 

917

00:47:14.800 –> 00:47:17.300

Instagram and I just yeah, I I think if

 

918

00:47:17.300 –> 00:47:20.300

I had a farm that would be my vibe. I think it’s like

 

919

00:47:20.300 –> 00:47:23.400

some bath and beauty stuff and it’s it seems lower

 

920

00:47:23.400 –> 00:47:23.900

lift.

 

921

00:47:24.500 –> 00:47:27.300

I think like a lot of well, you know

 

922

00:47:27.300 –> 00:47:28.800

Grass Is Always Greener, but I think

 

923

00:47:29.900 –> 00:47:32.400

some of the more like easy hits making money in

 

924

00:47:32.400 –> 00:47:35.400

this industry and Jeremy will probably you know, Jeremy’s fighting

 

925

00:47:35.400 –> 00:47:38.100

this one, but it’s like selling kelp as an ingredient to other

 

926

00:47:38.100 –> 00:47:38.300

people.

 

927

00:47:41.100 –> 00:47:44.400

Versus like making your own products and scaling them. But it

 

928

00:47:44.400 –> 00:47:47.600

all depends. If you have like a great command relationship and that’s

 

929

00:47:47.600 –> 00:47:50.600

like half the battle and you can get your command

 

930

00:47:50.600 –> 00:47:53.300

to be a partner with you and really excited about making it and

 

931

00:47:53.300 –> 00:47:55.800

scaling it. So

 

932

00:47:56.700 –> 00:47:58.900

Not really a direct answer there, but just things to consider.

 

933

00:48:00.100 –> 00:48:00.400

Okay.

 

934

00:48:02.200 –> 00:48:05.300

Yeah, I I would say it depends on

 

935

00:48:05.300 –> 00:48:07.500

what you’re kind of goals are if you’re

 

936

00:48:08.700 –> 00:48:11.800

looking to maybe make a little extra income create

 

937

00:48:11.800 –> 00:48:15.100

coming up with some products and just

 

938

00:48:14.100 –> 00:48:18.600

doing kind of like a side hustle. That’s one

 

939

00:48:18.600 –> 00:48:19.800

thing if you’re looking at

 

940

00:48:20.800 –> 00:48:23.300

Really pushing in to create like

 

941

00:48:23.300 –> 00:48:27.200

a cpg brand that you’re trying to get distribution across

 

942

00:48:26.200 –> 00:48:29.400

the country. It’s a huge lift. I

 

943

00:48:29.400 –> 00:48:33.200

mean I didn’t come from the Food business either and I

 

944

00:48:32.200 –> 00:48:35.400

didn’t realize how complicated it

 

945

00:48:35.400 –> 00:48:38.900

is and also how expensive it is and especially

 

946

00:48:38.900 –> 00:48:41.600

on the consumer side and it’s gotten a

 

947

00:48:41.600 –> 00:48:44.900

lot more expensive. So we recently brought

 

948

00:48:44.900 –> 00:48:47.300

on he’s a former

 

949

00:48:47.300 –> 00:48:50.300

head of sales at Bob’s Red Mill. He’s currently the chairman

 

950

00:48:50.300 –> 00:48:53.600

he joined our company and so like he’s got 20 at

 

951

00:48:53.600 –> 00:48:56.500

27 years at Bob’s Red Mill from the time they were tiny until

 

952

00:48:56.500 –> 00:48:59.200

you know a year ago when he retired from

 

953

00:48:59.200 –> 00:49:02.300

them and he has been shocked at how

 

954

00:49:02.300 –> 00:49:06.000

hard it is or like how much painted

 

955

00:49:05.100 –> 00:49:09.500

play there is going on. Like when you go into a supermarket go

 

956

00:49:08.500 –> 00:49:11.700

to supermarket chains or just everybody

 

957

00:49:11.700 –> 00:49:14.300

is taking big cuts. So

 

958

00:49:14.300 –> 00:49:17.300

like a margin that used to make sense and

 

959

00:49:17.300 –> 00:49:20.100

you could probably reach is really hard to do

 

960

00:49:20.100 –> 00:49:20.400

and

 

961

00:49:20.700 –> 00:49:23.200

And that’s one other thing I’ll add is

 

962

00:49:23.200 –> 00:49:26.900

that would you when you’re doing a co-manufactured product?

 

963

00:49:26.900 –> 00:49:29.500

What we found is it’s you

 

964

00:49:29.500 –> 00:49:33.500

know, it’s there’s a chicken and egg situation because in

 

965

00:49:32.500 –> 00:49:35.400

order to get that pricing down you

 

966

00:49:35.400 –> 00:49:38.300

have to do very large runs, but in the in the interim, you’re

 

967

00:49:38.300 –> 00:49:42.400

gonna probably lose money on on co-packed products

 

968

00:49:41.400 –> 00:49:44.300

or make very little money until you

 

969

00:49:44.300 –> 00:49:47.700

get to some kind of scale. Oh, that’s why

 

970

00:49:47.700 –> 00:49:50.200

a lot of cpg companies have to

 

971

00:49:50.200 –> 00:49:54.000

raise a lot of money if they’re really going to go into it because there’s this

 

972

00:49:53.300 –> 00:49:56.300

like Valley of Death where you have

 

973

00:49:56.300 –> 00:49:59.100

to climb through to get to the other side and it’s

 

974

00:49:59.100 –> 00:50:01.900

not easy. It’s it you know, that that’s a struggle.

 

975

00:50:02.700 –> 00:50:05.200

So anyway, that’s that’s some thoughts

 

976

00:50:05.200 –> 00:50:05.600

on that.

 

977

00:50:06.900 –> 00:50:07.700

That’s really helpful.

 

978

00:50:09.500 –> 00:50:12.200

I’m Derek your question. Has anyone tried

 

979

00:50:12.200 –> 00:50:15.300

making a burger with only fresh or frozen? Kelp and dried and

 

980

00:50:15.300 –> 00:50:18.300

if so, was it blanched or washed with sea butter or potable water

 

981

00:50:18.700 –> 00:50:21.100

Etc. He’s gonna talk about your blanching process

 

982

00:50:21.100 –> 00:50:21.700

if you can.

 

983

00:50:22.400 –> 00:50:25.900

We we use fresh. Well, we

 

984

00:50:25.900 –> 00:50:27.300

use frozen. Kelp that’s been blanched.

 

985

00:50:32.600 –> 00:50:35.800

And yeah, I know the question came about iodine Sam. Do

 

986

00:50:35.800 –> 00:50:38.800

you and I’m reference or Grace for that study that you you

 

987

00:50:38.800 –> 00:50:41.300

point to all the time about iodine and blanching.

 

988

00:50:42.100 –> 00:50:42.700

Sure.

 

989

00:50:44.900 –> 00:50:47.400

The study which we will try to find and

 

990

00:50:47.400 –> 00:50:50.600

drop in did it was

 

991

00:50:50.600 –> 00:50:53.300

done by some folks in Europe, I believe and they took sugar

 

992

00:50:53.300 –> 00:50:56.400

kelp and blanched it

 

993

00:50:56.400 –> 00:50:59.400

in all different times and temperatures of

 

994

00:50:59.400 –> 00:51:02.500

water and what they found was in all

 

995

00:51:02.500 –> 00:51:05.800

but the shortest and coolest water

 

996

00:51:05.800 –> 00:51:08.700

that blanching can pretty

 

997

00:51:08.700 –> 00:51:12.500

consistently reduce the iodine levels from 100% You

 

998

00:51:11.500 –> 00:51:14.400

know, if you think of the

 

999

00:51:14.400 –> 00:51:17.100

fresh raw, kelp is 100% it reduced it

 

1000

00:51:17.100 –> 00:51:20.600

down to about 12% pretty consistently. So that is

 

1001

00:51:20.600 –> 00:51:23.800

great news because it you know, iodine does

 

1002

00:51:23.800 –> 00:51:24.800

not like iodine is

 

1003

00:51:25.600 –> 00:51:28.300

Awful, like it just it’s too high in

 

1004

00:51:28.300 –> 00:51:31.500

that concentration and it’s very manageable. Like

 

1005

00:51:31.500 –> 00:51:34.100

it’s predictably dropping to 12% when you

 

1006

00:51:34.100 –> 00:51:34.900

blanch it. So

 

1007

00:51:36.900 –> 00:51:39.400

yeah, it’s just a thing to consider and and to

 

1008

00:51:39.400 –> 00:51:41.700

be intentional about when making products or sugar help.

 

1009

00:51:44.600 –> 00:51:45.100

awesome

 

1010

00:51:46.900 –> 00:51:49.600

Yeah, sorry, I’ll also say

 

1011

00:51:49.600 –> 00:51:52.400

one thing that I think the room needs to

 

1012

00:51:52.400 –> 00:51:56.200

to know about and that’s heavy metals in kelp. It’s

 

1013

00:51:55.200 –> 00:51:58.300

like white elephant.

 

1014

00:51:58.300 –> 00:52:01.600

I mean we and I’m sure Mitch does label all

 

1015

00:52:01.600 –> 00:52:04.600

of our products with prop 65 warnings because

 

1016

00:52:04.600 –> 00:52:05.000

California

 

1017

00:52:06.200 –> 00:52:10.000

f****** crazy and they sue everybody

 

1018

00:52:09.500 –> 00:52:12.700

for everything and like kelp is

 

1019

00:52:12.700 –> 00:52:15.800

just a really amazing absorber of

 

1020

00:52:15.800 –> 00:52:18.600

vitamins and minerals. And so therefore like also is

 

1021

00:52:18.600 –> 00:52:21.000

an amazing absorber of heavy metals in the

 

1022

00:52:21.300 –> 00:52:24.200

water. So you just want to also be

 

1023

00:52:24.200 –> 00:52:26.900

aware of that in creating your products.

 

1024

00:52:28.500 –> 00:52:31.700

And that’s one of the reasons that like it’s a good thing that our kelp Burger

 

1025

00:52:31.700 –> 00:52:34.400

is not 100% kelp and as we

 

1026

00:52:34.400 –> 00:52:37.100

market products for kids, we’re dropping to help you and more.

 

1027

00:52:37.100 –> 00:52:40.500

I mean perhaps 65 is totally nuts. But it’s

 

1028

00:52:40.500 –> 00:52:43.800

yeah, it’s just it’s a good thing that the people

 

1029

00:52:43.800 –> 00:52:46.100

should be testing regularly for.

 

1030

00:52:49.300 –> 00:52:52.700

Just a sad reality of the planet and the Industrial Revolution

 

1031

00:52:52.700 –> 00:52:55.500

and all that. So and I heard there

 

1032

00:52:55.500 –> 00:52:58.200

was a recent class action lawsuit against

 

1033

00:52:58.200 –> 00:52:59.100

Kirkland.

 

1034

00:53:00.400 –> 00:53:03.300

Does the seaweed snacks not coming from not sugar

 

1035

00:53:03.300 –> 00:53:04.000

kelp but

 

1036

00:53:04.800 –> 00:53:07.100

Something heavy metal, too. I think

 

1037

00:53:07.100 –> 00:53:10.400

one or two heavy metals. So it’s not

 

1038

00:53:10.400 –> 00:53:13.700

just the theoretical risk. It’s a real risk.

 

1039

00:53:16.700 –> 00:53:19.200

Yeah, and they’re targeting kelp companies right now.

 

1040

00:53:20.600 –> 00:53:21.300

Like for sure.

 

1041

00:53:22.300 –> 00:53:25.300

We I mean we went to but the thing is you just need to put this like super scary

 

1042

00:53:25.300 –> 00:53:28.400

label on your products. It’s just like hey, this causes cancer which like

 

1043

00:53:28.400 –> 00:53:31.200

everyone wants to see when they buy health food products and then

 

1044

00:53:31.200 –> 00:53:34.300

you can’t be sued or you can spend

 

1045

00:53:34.300 –> 00:53:38.300

like tens of thousands of dollars building a case. I

 

1046

00:53:37.300 –> 00:53:40.500

know I spoke to Atlantic Sea

 

1047

00:53:40.500 –> 00:53:43.600

Farms about this once and they were like going back to get really old

 

1048

00:53:43.600 –> 00:53:46.100

samples of kelp to like build this case that kelp is

 

1049

00:53:46.100 –> 00:53:50.300

always had organic arsenic in it, even before the Industrial Revolution. And

 

1050

00:53:49.300 –> 00:53:52.600

then there I don’t

 

1051

00:53:52.600 –> 00:53:55.600

know where they landed with it. But all the old pieces of kelp were

 

1052

00:53:55.600 –> 00:53:56.300

preserved and Lead

 

1053

00:53:57.300 –> 00:53:58.900

so they like couldn’t do the studies on them.

 

1054

00:54:00.600 –> 00:54:03.200

They are let Laden with lead.

 

1055

00:54:05.300 –> 00:54:08.700

That’s this was a topic Jeremy and

 

1056

00:54:08.700 –> 00:54:12.700

I spoke a few days ago. And and

 

1057

00:54:11.700 –> 00:54:14.100

we were one of the

 

1058

00:54:14.100 –> 00:54:16.700

things that we’re talking about is like need to do it.

 

1059

00:54:17.400 –> 00:54:18.600

maybe an industry

 

1060

00:54:19.800 –> 00:54:22.200

study on absorption because that’s another issue is like

 

1061

00:54:22.200 –> 00:54:25.300

how much actually gets absorbed in in your system when you’re

 

1062

00:54:25.300 –> 00:54:29.200

eating the heavy metals and they’re some

 

1063

00:54:28.200 –> 00:54:31.500

more rigorous tests and maybe an industry

 

1064

00:54:31.500 –> 00:54:34.500

wide thing. Maybe this is something Green Wave could help on as

 

1065

00:54:34.500 –> 00:54:37.300

well would be really helpful because like everybody knows

 

1066

00:54:37.300 –> 00:54:40.800

this is an issue, but we’re all kind of looking at

 

1067

00:54:40.800 –> 00:54:43.800

this individually and this may be also a good Grant opportunity.

 

1068

00:54:44.800 –> 00:54:47.500

yeah, I would the one thing that I would add is just even

 

1069

00:54:47.500 –> 00:54:50.100

more broadly to that point Mitch and in terms

 

1070

00:54:50.100 –> 00:54:53.100

of collaborating with other players in the space is

 

1071

00:54:54.500 –> 00:54:57.400

I mean, I guess that’s why we’re on the phone right now is to share best practices

 

1072

00:54:57.400 –> 00:55:00.000

and learn from how everybody else is doing it and there’s so much

 

1073

00:55:00.200 –> 00:55:03.500

that is not figured out yet that I think that list

 

1074

00:55:03.500 –> 00:55:07.500

is probably longer than what we do know so much

 

1075

00:55:07.500 –> 00:55:10.800

to your point. I think collaborating with even between our two

 

1076

00:55:10.800 –> 00:55:13.700

companies and looking at how can we make the industry better overall

 

1077

00:55:13.700 –> 00:55:16.900

for products like a Kua and for

 

1078

00:55:16.900 –> 00:55:19.100

other people that we serve and so I

 

1079

00:55:19.100 –> 00:55:23.400

would just throw that out there that the more collaborative we are within industry the

 

1080

00:55:22.400 –> 00:55:25.600

further we will all go. I don’t

 

1081

00:55:25.600 –> 00:55:28.400

think it’ll cannibalize one company if we

 

1082

00:55:28.400 –> 00:55:28.700

collaborate.

 

1083

00:55:31.300 –> 00:55:34.500

I couldn’t agree more seriously, and I think

 

1084

00:55:34.500 –> 00:55:35.700

there’s been a little bit of like.

 

1085

00:55:37.600 –> 00:55:40.300

A lack of collaboration. I mean not Green

 

1086

00:55:40.300 –> 00:55:43.100

Wave you guys have been amazing Clarity but you know

 

1087

00:55:43.100 –> 00:55:46.100

just other players and there’s so much we need

 

1088

00:55:46.100 –> 00:55:49.300

to learn and band together on and so I think this was an

 

1089

00:55:49.300 –> 00:55:52.600

amazing call and first for my

 

1090

00:55:52.600 –> 00:55:55.100

first experience at this many people in the kelp industry. It’s pretty

 

1091

00:55:55.100 –> 00:55:55.300

awesome.

 

1092

00:55:57.300 –> 00:56:00.200

And so Suzanne had a question about thoughts on

 

1093

00:56:00.200 –> 00:56:03.100

staying local when it comes to co-packing in the local aspect for the

 

1094

00:56:03.100 –> 00:56:06.300

customer to eat locally produced food. Is that something

 

1095

00:56:06.300 –> 00:56:09.300

that is feasible or did when you guys looking went

 

1096

00:56:09.300 –> 00:56:12.700

looking for co-packers? Was it really sort of practically logistically based

 

1097

00:56:12.700 –> 00:56:13.800

for who could be your demand?

 

1098

00:56:15.200 –> 00:56:18.300

Yeah, I I think that there’s real advantage to working

 

1099

00:56:18.300 –> 00:56:22.500

local because you can be on the ground but it’s it

 

1100

00:56:21.500 –> 00:56:24.400

can be very random in terms of who makes

 

1101

00:56:24.400 –> 00:56:27.100

what depending on what you want to make like, you know,

 

1102

00:56:27.100 –> 00:56:30.400

we’re looking at doing sausage links in our current co-packer can’t

 

1103

00:56:30.400 –> 00:56:33.200

do that. And so oh there’s this guy in Ohio who can

 

1104

00:56:33.200 –> 00:56:36.800

or oh there’s this guy like outside of you know, Mendocino Valley

 

1105

00:56:36.800 –> 00:56:39.400

or whatever. It’s just these guys are

 

1106

00:56:39.400 –> 00:56:42.400

really thinking about co-packers is they’re really

 

1107

00:56:42.400 –> 00:56:45.900

hard to find they don’t have websites. They are

 

1108

00:56:45.900 –> 00:56:48.200

all on Android, you know, you can’t

 

1109

00:56:48.200 –> 00:56:54.100

even text them and it shows up blue. It’s very good. They’re

 

1110

00:56:51.100 –> 00:56:54.400

on

 

1111

00:56:54.400 –> 00:56:57.100

actually like their own text message change with each other and they

 

1112

00:56:57.100 –> 00:57:00.200

know each other and so you can like sometimes get referrals and you have to really

 

1113

00:57:00.200 –> 00:57:04.200

just peel back layers of operations Consultants to

 

1114

00:57:03.200 –> 00:57:06.200

really find them. It’s it’s very tricky.

 

1115

00:57:06.900 –> 00:57:09.300

Hmm Jordan into your

 

1116

00:57:09.300 –> 00:57:12.600

hand, but quickly when I feel this one maybe to Mitch Meg wanted

 

1117

00:57:12.600 –> 00:57:15.400

to know our CB dryers able to cross over for other products

 

1118

00:57:15.400 –> 00:57:17.700

like herbs for co-sharing machinery.

 

1119

00:57:19.100 –> 00:57:22.400

That’s a good question and one we’ve been looking at. Yes,

 

1120

00:57:22.400 –> 00:57:25.600

they can and I think especially dryers

 

1121

00:57:25.600 –> 00:57:28.500

that are drying at not really

 

1122

00:57:28.500 –> 00:57:31.100

high Heats. I think they have high heat. They

 

1123

00:57:31.100 –> 00:57:34.400

have a better chance across over. So we’re looking

 

1124

00:57:34.400 –> 00:57:37.100

at what else can we drive with our dryer? Because

 

1125

00:57:37.100 –> 00:57:40.200

we don’t want it to just be utilized two months out of the

 

1126

00:57:40.200 –> 00:57:43.300

year. At first. I thought the Cannabis industry would

 

1127

00:57:43.300 –> 00:57:46.100

be a good one. But friend who’s in that industry said

 

1128

00:57:46.100 –> 00:57:49.100

that it’s hard to move take the

 

1129

00:57:49.100 –> 00:57:52.300

Cannabis off of the premises because of regulatory issues. So

 

1130

00:57:52.300 –> 00:57:55.000

they we would have to go to them which is not not possible.

 

1131

00:57:57.200 –> 00:58:00.300

Great. Join. You want to close us out with a final question?

 

1132

00:58:02.300 –> 00:58:05.000

Sure. Yeah, this is kind of question for anyone on this

 

1133

00:58:05.300 –> 00:58:09.600

call and one thing that we’ve had a challenge with with our

 

1134

00:58:09.600 –> 00:58:10.500

wholesale markets.

 

1135

00:58:11.300 –> 00:58:14.600

Is has anyone been able to successfully with confidence

 

1136

00:58:14.600 –> 00:58:17.800

remove the allergen risk

 

1137

00:58:17.800 –> 00:58:21.700

of shellfish or fish contamination from

 

1138

00:58:20.700 –> 00:58:23.400

dried or blanched or

 

1139

00:58:23.400 –> 00:58:24.400

just raw frozen?

 

1140

00:58:25.900 –> 00:58:28.200

Yeah, it’s like a big roadblock for us right now kind of

 

1141

00:58:28.200 –> 00:58:31.100

reaching potential customers. So just curious if anyone’s.

 

1142

00:58:31.700 –> 00:58:32.700

Beat It

 

1143

00:58:34.900 –> 00:58:35.900

that’s really funny and

 

1144

00:58:36.500 –> 00:58:37.200

I don’t know the answer.

 

1145

00:58:37.700 –> 00:58:40.100

But definitely have people paying us and be like you need

 

1146

00:58:40.100 –> 00:58:43.000

to get kosher certified. You need to get kosher certified and I’m like, I

 

1147

00:58:43.200 –> 00:58:43.900

don’t know if we can.

 

1148

00:58:45.900 –> 00:58:49.000

I think you can because some companies

 

1149

00:58:48.000 –> 00:58:49.300

have

 

1150

00:58:50.100 –> 00:58:53.800

as a shellfish allergen. I’m not

 

1151

00:58:53.800 –> 00:58:56.000

the food safety person on our team.

 

1152

00:58:56.300 –> 00:58:56.400

So I

 

1153

00:58:57.700 –> 00:59:00.600

I may be answering this incorrectly, but I think that

 

1154

00:59:02.500 –> 00:59:05.800

I don’t think that’s been a big challenge with

 

1155

00:59:05.800 –> 00:59:08.200

with maybe it’s maybe it’s a buyer to

 

1156

00:59:08.200 –> 00:59:11.600

buyer. I don’t I think the risk is fairly low. I do

 

1157

00:59:11.600 –> 00:59:14.000

think that like we have to put that as maybe some kind of

 

1158

00:59:14.200 –> 00:59:17.200

warning but it’s also depends on

 

1159

00:59:17.200 –> 00:59:20.600

how like what kind of product it is and how well you call

 

1160

00:59:20.600 –> 00:59:22.600

  1. And so if it’s something where

 

1161

00:59:23.800 –> 00:59:26.600

It’s probably a little bit in Frozen. Kelp going

 

1162

00:59:26.600 –> 00:59:30.500

to be a little bit more risky than in then in

 

1163

00:59:30.500 –> 00:59:33.700

dried because like our dried it goes through a lot of hands before

 

1164

00:59:33.700 –> 00:59:36.500

we actually even Mill it

 

1165

00:59:36.500 –> 00:59:36.500

so.

 

1166

00:59:37.300 –> 00:59:40.000

I think it’s a risk would be pretty low to have have some kind of

 

1167

00:59:40.300 –> 00:59:43.500

big shellfish contamination in there. But it’s a it’s

 

1168

00:59:43.500 –> 00:59:46.500

always possible. That’s that’s been less of an

 

1169

00:59:46.500 –> 00:59:50.300

issue than than some other other challenges allergen-wise for

 

1170

00:59:49.300 –> 00:59:50.500

us.

 

1171

00:59:54.600 –> 00:59:57.400

Awesome. Thank you guys. We are a

 

1172

00:59:57.400 –> 01:00:00.900

time. So I do want to be respectful everyone’s afternoon. But thank

 

1173

01:00:00.900 –> 01:00:03.200

you so much for speakers Courtney Mitch. It

 

1174

01:00:03.200 –> 01:00:06.700

was really wonderful having you on the call and thanks to those who chimed

 

1175

01:00:06.700 –> 01:00:10.100

in for discussion really great conversation. Please

 

1176

01:00:09.100 –> 01:00:12.900

come and join us join us

 

1177

01:00:12.900 –> 01:00:16.500

next time for the our

 

1178

01:00:15.500 –> 01:00:18.200

next farmer Forum. We’re going to be talking on March

 

1179

01:00:18.200 –> 01:00:21.800

9th about the science behind environmental benefits of kelp and

 

1180

01:00:21.800 –> 01:00:25.100

we will send out and that’s been about that and there

 

1181

01:00:24.100 –> 01:00:27.500

will be a report an evil that goes out to everyone who was

 

1182

01:00:27.500 –> 01:00:30.600

on who registered for this call with the recording and then also the resources

 

1183

01:00:30.600 –> 01:00:32.100

that Sam and Grace mentioned earlier.

 

1184

01:00:33.700 –> 01:00:35.200

Thanks everyone and have a great day.

 

1185

01:00:36.100 –> 01:00:37.200

You too. Thank you.