Content Generation and Social Media Marketing | Farmer Forum

Recorded Nov 10, 2022

This webinar offers kelp farmers insights on creating effective social media content. Marketing expert Kelly from Pure Chalk Marketing shares techniques for capturing compelling visual content, crafting authentic messaging, and developing a social media strategy tailored to farm businesses. Stonington Kelp Co. founder Suzie Flores provides firsthand experience on leveraging content to educate audiences and reach chef customers, including strategies for collaboration with other farmers through cooperatives.

Chapters:

00:00 – Introduction

Webinar overview and participant introductions

04:59 – Visual Content Creation

Tips for capturing farm imagery and preparing your phone for photo/video

13:23 – Messaging Strategies

Developing content that tells your story and connects with customers

24:01 – Social Media Approach

Platform selection, scheduling, and maintaining consistent engagement

33:56 – Farmer Perspective: Susie Flores

First-hand experience marketing Stonington Kelp Co.

39:30 – Educational Marketing

Balancing education and sales in content strategy

46:12 – Leveraging Partnerships

Working with chefs, cooperatives, and Sea Grant organizations

54:32 – Q&A Session

Participant questions and final resources

Transcript

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All right. Well, I think we should get started and

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as more people come in we will welcome them.

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when they arrive

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So thank you everyone for joining

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Today. We are here to discuss all things

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content and social media and these

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things are these topics are especially

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relevant this time of year when you are

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just starting to get out on your farms and have lots

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of opportunities to craft some incredible content.

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So just a quick note. We are

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recording this webinar. And so we can send it out to participants who

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were not able to join us at this exact time afterwards.

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So feel free to turn off your video If you

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prefer not to be recorded but to kick us off I

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would love to do some introductions since we are a small

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group today for those of you who don’t know me. I’m

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Sam garrwen. I lead the market

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development work at greenwave and I’ve been

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working with the organizations for about four years. I am based in the

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Boston area.

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Um, I would love to have everybody else.

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So Mike and

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Let’s see, we got a few more Mike Brandon Claire

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and Jenna maybe in that order I

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will call on you if you would tell us your your

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name as you would like to be called if you have

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a farm. Where is it? If not, where are you and anything specific

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you would like to learn today about content or

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social media?

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Mike go ahead.

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Hi, my name is Mike spranger. I

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live in the Seattle area. I’ve got a

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Um, I’m trying to trying to put a 10 Acre Farm

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in off of a little island called Vashon and I

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just got off the phone with the county about five minutes

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ago.

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And I think they gave me the green light, although I’m not

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sure.

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Hey, that’s a good congratulations. You

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know, yeah, like like I said it was

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big. So I gotta follow up on that. Well sounds like

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a step in the right direction regardless. Is there anything specific you’d

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like to learn? Oh content or social media today?

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It’ll come to me. Okay, I’m sure

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feel free to drop in the chat if if you think of

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it and we’ll that’ll help us make sure that we cover it. Yeah.

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Thank you.

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A Brandon, would you like

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to come off you mute and introduce yourself?

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Hi, I’m Brandon comprehan. I’m with Native

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Conservancy based out of Cordova Alaska

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and I’m the regenerative economy coordinator. We have

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several research test sites around

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Prince William sound and one commercial site and

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I’m just looking forward to

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learning all things social media. We have not

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had enough time for that lately, and we would

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like to step it up this this coming year.

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So I’m looking forward to this awesome. Really

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nice to meet you Brandon.

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So, um Claire, would you

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introduce yourself, please?

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Hi, I’m Claire.

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I am the manager of baywater landing

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and baywater seafood and Snow Hill.

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This has been our first year fully operational so

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big learning curve for all of us, but

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we just got into.

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Seaweed and sea cowplant stuff and this

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is really our first go-around for how it’s

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all going to work. So I’m just gonna absorb everything I can

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today.

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That’s great.

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Awesome, and what um, what species are you going?

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Um that I am not sure.

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Awesome. Well, thank you for joining us today and

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Jenna you are our last one up

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before you move on to the Green Wave team. Yeah. Hi everyone. My

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name is Jenna. I’m from soundwaters

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based in Stanford, Connecticut. So Sam

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Waters right on Long Island

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Sound we protect Long Island Sound

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through education and our Educators work with students

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every day, but not just about that. We also have help farm

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right in Stanford and Connecticut. I am

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the advancing Communications manager. So part of

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that job is social media. So, you know looking for

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cool and interesting ways to see how

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to go about that process.

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awesome

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Great. I have I used to live in Norwalk.

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And so yeah, I I big fan

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of soundwaters. Thanks for joining us today.

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Okay, so I am

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now going to hand it off to Grace colliery who is

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our Market development program manager and put this

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entire amazing presentation together and Grace

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over to you.

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Thanks so much, Sam and thanks everyone for joining us today for those

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who don’t know me. I’m Grace the market development program

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manager at greenwave for today’s former Forum.

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We’re super excited to welcome two incredible speakers

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first, we’ll hear about visual content messaging

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and social media from Kelly the founder

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of pure chalk marketing Kelly. Would you like to

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come off mute and introduce yourself?

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Sure. Hi everyone. Thanks for having me today. Yeah,

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I’m the owner of pure chalk marketing. I work

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out of Cape Elizabeth, Maine and I help clients

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with marketing in the seafood aquaculture

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and Fisheries industry. So thanks for

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having me.

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Thanks Kelly. And in the second half of the webinar. We’ll hear

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from Susie the founder of Stonington. Kelpco. Well,

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and she’ll share her first hand experience as a farmer

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generating and leveraging content Susie. Would

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you like to give us a quick intro as well?

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Sure. Hi everybody. My name is Susie Flores. I am

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in Stonington Connecticut, which is

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my farm is located in the Fishers Island sound right where the

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New York Rhode Island and Connecticut Waters all

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meet and I am the founder and one

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of the co-founders of the sugarcalp Cooperative which

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is a collection of sugarcult farmers

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in southeast. I’m sorry, you know

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Southern New England and Southern New England is basically just Farmers

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outside of Maine really happy to be here.

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Amazing. Thanks Susie. So the intention of

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today’s webinar is to give you all practical tips and

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to have you walk away feeling confident and ready to

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capture and post content. We hope you had

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a chance to review the market your business Hub course prior to the

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webinar, but if not, feel free to check it out afterwards and we’ll

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follow up with the resources mentioned the

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recording in a one-page sheet with content tips from

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Kelly after the call.

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Feel free to raise your hand at any point and ask

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questions Sam will call on you or you’re welcome to post them

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in the chat throughout and we’ll also leave time after each

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speaker for questions.

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And with that I’ll turn it over to Kelly.

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Great. Thank you. Grace. Can everyone hear me? Okay.

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I’m happy to join you today to talk

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a little bit about social media and content and

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you know how you can use it most effectively to

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promote your business.

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There’s a lot to discuss when it comes to social media and I

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imagine most of you are users. If not kind

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of avid users of social media platforms already.

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Um, but like Grace said today is more about offering some tips on social how

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to tell your story and how to

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talk about capturing the right content, especially when

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you’re out on your cup firms.

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So we can get into it what is

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content? Well, I’m sure you guys

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have heard the phrase content is King. It’s about

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20 years ago Bill Gates. I believe popularized that phrase when

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the internet was coming on online and you

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know, it’s proven to be true content is everywhere and in

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the largest sense of the word, you know, it’s a great

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tool for attracting customers content is a

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great way to tell your story promote your products and to

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ultimately kind of give yourself that brand added

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credibility and what

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content is doing is it’s really like resulting

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in you getting kind of a vital connection with your

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users and with your audience and connecting with your audience.

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That’s the way you lead, you know, kind of leads you to increase sales

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or increase business.

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And then generally where is content where does it live as

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you can see from this list here on the right most brands.

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They use social media to serve up content,

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right? So a lot of content you’ll find online, but don’t forget

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your website and email campaigns. Those are all touch points

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that you control and that can be

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really elevated with excellent content.

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And then what’s the purpose of generating content? Right? Well kind

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of first of all when you’re out on your kelp Farm you’re in

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your processing facility packaging. That’s all

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kind of Rich content that exists around you.

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And kind of a little geeky note here 70% of

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users generally see content at

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some point in the buying process. So, you know,

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you kind of think of it that way. It’s a must-have feature in your

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marketing strategy to produce content and deliver it to

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your audience.

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And then what do you want your future customers to

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get from the content that you’re serving up?

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You know are the right people seeing it. Are you serving

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it up to the Right audience to really understand those

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motivations of your buyers. You want

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to take the time if you can to Define your typical buyer

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just put yourself in their shoes for a few minutes and actually

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go and create a Persona like who’s your ultimate

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your ideal buyer? I’m gonna recommend

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you guys go to the Green Wave hub for this. There’s some really great information

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on kind of creating a persona.

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And if some of you are catering to wholesale of

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your B2B Food Services and some

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of you I’m sure are targeting consumers.

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Buyers care about slightly different things when they’re making a buying decision.

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So we’ll touch a little bit later on the difference between

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kind of B2B and b2c one little

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thing here is really important. Also a customer generally sees

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your brand seven times when they make a purchase

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That’s kind of a good justification

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for why you need to produce a lot of content if you can.

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So we’ll start with visual content.

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You guys are in such a great industry for delivering visual

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content. You know, I always make

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this point you’re not lawyers lawyers have a really tough time trying to

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promote themselves through Visual needs but you have great content out

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there if you capture it. So you really want to do that. You

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want to take the time to get original images that you can

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use to promote your business and then you know, I

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know a lot of you were heading out to seed or out plant so I

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recommend you kind of jot down notes of images that

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you’re missing from your website from your

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email that you could have on Cell sheets.

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In addition to the great content. You want to put on social media so

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really great time just capture a bunch of stuff.

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Um also before you go out a couple recommendations for

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setting up your phone, you know, clean up your phone give yourself

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plenty of space to capture video and capture images

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and quick recommendation on

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video settings. I recommend you set your

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your video on your on your smartphones

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to 1080 HD at 30 frames

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a second. You’ll get really high quality video and you’ll still keep

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a lot of room on your phone that way.

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And then you know quickly if you feel uncomfortable with taking photos,

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you don’t think you’re really good at it. You can go ahead and hire a

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pro. They can add extra value to your content. They

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can give you things you wouldn’t normally get like underwater shots

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of kelp or seaweed drone shots

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of boats plated shots things like that, and there’s a

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couple good sites for hiring.

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someone for like an hourly basis like freelancers.com or upwork

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yeah, so

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video, excuse me video photo and video

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assets are the two are kind of talking about today and you

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know, just kind of remember ultimately you’re selling a product.

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So you want to think about kind of building confidence in

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your product using all these assets that you’re gonna collect. So I

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kind of pulled together a list here of what I think as kelp

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Farmers you might want to capture during your phase

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of seating.

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Hopefully these are kind of helpful, but generally

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speaking just snap away when you’re out of

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your farms for a few days, you know, the imagery that you capture now you can

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use for months down Road.

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I suggest you drop all of your images. Once you get them. Hopefully a

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lot of them. It’s in Google photos or some sort of repository and

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it should make one little note here. I included dogs under

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the people subheading there people love

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images of dogs, you know out out on the water out

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of the boat with you just make sure you don’t have pictures of

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your pets kind of rolling around in your kelp. You don’t want to have any

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questions about food contamination or products food safety.

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Okay, and of course to complement the great images that you’re

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planning to take and use on social you want to add some

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kind of messaging right messaging helps to reinforce your story. So

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in the back your mind think about how can your

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photos and your copy work together to tell your story?

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Um, I also recommend keeping it simple here. So I I kind of broken up

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into three areas that you can speak about in your messaging the

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industry your company and

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your product.

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So for example, if you wanted to say something on social media

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about your industry, you could say your company is operating in

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a dynamic sector and we’re giving positive benefits

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to the ecosystem and talk about the blue economy. If you’re

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talking about your company, you could

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say something a little bit more specific about how you work like

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you’re using best practices in our seating and harvesting techniques.

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And then kind of a lower level, you know, you want to obviously talk about

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the products that you’re selling and I call these like descriptive buzzwords.

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All of these words here are descriptive about the

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product that you’re selling to your buyers or to your and consumers

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but they’re also buzzwords right taste quality

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sustainability mirror. Those are all kind of trendy. So I think

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those are those are helpful.

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And just make sure you maintain a consistent tone

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and we cross all the messaging on

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the platforms.

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If you don’t know that what tone you want to set so

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we say be positive and be grateful when it’s

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necessary to your partners your team Etc.

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Okay and figuring out your story.

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You kind of want to have a story, you know that sort of describes your

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business. But if you don’t have your sort of background story just keep

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in mind that if you have great visuals strong messaging that’s

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kind of a form of Storytelling already and I

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would say storytelling is kind of a key

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element in your branding. It’s when you have a solid story

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really truly helps you stand out.

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Um a good story means a couple

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things your audience will remember who you are.

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They might see sort of shared similar values

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between the type of business or type person. They are and the

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type of business you run and then ultimately making that

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connection again, they’ll buy from you.

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Um greenwave Hub has some really good Basics, but

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really good information on developing a story

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and storytelling so I would recommend you go there if you

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Yeah, and if you are having trouble nailing down your company story.

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I just put some questions here on like things you can

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ask yourself so you can sort of hone in on what sets

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you apart. I particularly like this last question,

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which is did you have an A-ha moment. Aha moment

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that inspired you to start your business. That’s kind

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of like going back and saying when I first started this business, what was it that

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I realized that kind of Drew me to start the business

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and often from there. You can kind of develop your story.

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You know, it doesn’t need to be pulled surprise material. But sometimes you

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just write your story down and keep it, you know on the desk next

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to you and it’s just your the who the what and the how

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of your company in the most simplest terms.

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Kelly can I pause you for a question? We had a great

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we had a great question. Yeah. Um, Mike was

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interested in kind of

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how to think about marketing is specific

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seaweed business in an

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environment when so many people like don’t

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even know that seaweed is a thing period And

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so how would you think about

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balancing those two?

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goals

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Mmm Yeah, well, I think you know, that’s when you can really

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kind of discuss and promote the industry a little bit more

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and talk about the benefits the health benefits of

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of seaweed or kelp how it’s

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what it’s doing for our ecos ecosystem. You know,

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how it helps our waterways it helps, you

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know, the habitats for shellfish. I think you can

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speak of those things that kind of a larger level and say, you know,

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we’re part of this industry. That’s that’s on its

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way up really, um, hopefully your

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buyers or somewhat aware of that industry,

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you know, it’s if you’re if you

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have a consumer product that’s different, right you’re you’re kind of competing with

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all kinds of like edible snacks. And so

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you have a kind of a harder Journey there, but if you’re selling to

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a wholesale or hopefully they’re a little bit aware of the see me

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business, but does that answer your question? Does

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it give you some?

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Mike how do we do know because

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In addition to being a farmer. I’m trying to

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it’s a bit of a heady goal, but I’m trying

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to do a lot of the things. I think the Green Wave is doing

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in terms of like expanding the awareness just with the

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general public and like

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I I don’t have a problem selling this stuff. I’m not gonna

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have a problem selling this stuff. That’s that’s not the issue. It’s more of

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like, how can we all attract more buyers? Because

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that’s the problem right? So you think like education at

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a higher?

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Level? Yeah, I mean everybody that I talked

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to one-on-one is all in but I can

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only talk to so many people so like

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You know, how can I talk to a thousand about you

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know in one shot and get them fired up to the point where

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they’re gonna open their wallet? Yeah. Yeah, I you

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know.

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One of the strategies that I recommend is hashtag strategy

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when you’re posting things on social hashtag strategies

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really open you up to a much broader audience and you

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can kind of piggyback on hashtags that

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are out there. They’re environmental in general and

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You know include that in your post so that when people are searching for somewhat larger

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issues about sustainability Etc.

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Your posts will make their way in you know,

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social media is also a brand awareness vehicle not so

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much a sales vehicle, but it’s also messy

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and it’s loud and there’s a lot going on. So I really

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recommend a good hashtag strategy and I can I can

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certainly offline give you some ideas on how you can get your

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business in on that larger conversation.

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I will thank you. Thank you. Yeah, so add that

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I that it

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can be tempting to make everything

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about the environmental piece because

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so many of us are in it for that reason,

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but remember that people don’t

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Spend money on things in general

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because humans are not logical right? So

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I mean Kelly’s very first slide. She talked about like entertainment.

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And what were the other ones

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Kelly? I don’t have them off the top. Yeah, if you can provide inspiration,

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you know information inspiration entertainment, right?

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So and and the example I I always give

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is like Nike doesn’t sell shoes by like telling you

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what kind of rubber is used in the souls. Like

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they don’t like go through the mechanics of why their shoes

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make you run. Well, they just say just do it. Right. So

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I think that part of the tough

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part of branding is in recognizing that

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like there has to be something else. That’s other

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than just the logic of why they should buy your product that

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that engages people.

404

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Absolutely. Yeah, it’s brand management

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is a is a tricky field. But once you know your story

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you can go back to that it definitely helps.

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It helps you sort of show where you fit into the industry at large

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as well.

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Thanks for the question.

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You’re welcome.

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Um, yeah, so sharing content so

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This is a little bit about what we’re just talking about. You want

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to kind of Define the outcome that you want from posting

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your content on social media specifically. So

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figure out what your goal is what you want

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your audience to feel or do and then kind of

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work backwards from this so, you know think about your audience where they

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are what platform they’re on and then

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yeah, what outcome do you want and this is just a short

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list of possible outcomes kind of

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going back to what we talked about just a few minutes ago feeling entertained inspired.

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Just simply learning about your product or your company. You

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want them to respond reach out to you share.

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Or you know, actually we all want them

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to purchase at some point.

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But if you don’t know where your buyers are to

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share this content, I just recommend going to

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the big social platforms first and the big

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ones in my mind are social or excuse me, Facebook and

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Instagram specifically Instagram. It’s great

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for visual content quick reads. It’s great

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for building brand awareness. And then again, you can

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pull a new viewers by using the right hashtags that’s sort of a way of

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extending your audience.

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Um earlier, I talked a little bit about the buyer’s Journey

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for B2B and b2c. One

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point about that. The buyer’s journey is basically

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the same so your buyer is there to discover

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learn to choose and then ultimately buy

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for the B2B world, you know, if you’re

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selling to wholesale to clients or to wholesalers, your

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buying process is always a little bit longer and just remember

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that they value slightly different things than consumers do

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which is quality controls quality guarantee

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meeting promises to deliver the volume

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that you say You’re Gonna deliver, but no matter what the buyer

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just remember on social you have to

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make it compelling because you’re trying to stop the scroll. I think you guys

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are probably heard that face before. It’s a real thing, right you imagine people

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on social media. They’re just scrolling. So you want to have content that

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makes them feel entertained or inspired or

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You know visual content that stimulating in some way.

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And then okay specifically on social media because that’s

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what we’re kind of here to talk about kind of one point.

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I was telling my small business clients is you don’t have to try to do

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it all there’s so many platforms out there select your

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platforms based on the goals that you want those

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outcomes. We talked about and your audience where they are.

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Remember you probably went out on the water. You’re gonna have all of

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your photos taken out in taken in a day or so

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when you’re seating and out planting. So then you can just spend a few

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more days after that like scheduling your posts that you want

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to have on social media for the next month. You could drop those

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into a spreadsheet as you have ideas about

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Posting two or three times a week or you can actually use a social

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media planner or scheduler. There’s

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one I recommend called buffer. It’s about 12 dollars

468

00:23:48.300 –> 00:23:51.500

a month socialbee is about $20 a month and you

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drop all your content in and you literally schedule out your

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social posts. So you have to be what bother doing that every day or

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every few days.

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Also, I just want to point out one other tool. I think we’re

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gonna list and give these guys to you at the end. If you’re interested. Um,

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remember that on social not everything is just to talk

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for your video. Sometimes they’re designed that’s you know enhanced in

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some way. So if you want to add a little extra, you know,

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Juju or whatever to your your photographs, you

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know, I recommend a design tool that’s called canva. I’m not

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sure if you’re aware it exists, but

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it is a great substitute for something like illustrator, which I

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find to be the most daunting tool ever. So yes

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canvas great and I

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believe it’s there’s a free version and there’s one

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that is like the next level up and it’s 1299. I use

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that for my clients. It’s perhaps one of my

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best investments.

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okay, and then a quick word about off social

488

00:24:50.600 –> 00:24:53.200

media, you know, ideally the content that

489

00:24:53.200 –> 00:24:53.300

you

490

00:24:54.500 –> 00:24:57.700

Are pulling together you can work together across platforms. So

491

00:24:57.700 –> 00:25:01.000

for example, someone might find you on Instagram and

492

00:25:00.300 –> 00:25:03.800

then you know link out to your website where

493

00:25:03.800 –> 00:25:06.800

they see you’re also beautiful images and great

494

00:25:06.800 –> 00:25:09.300

messaging and then you know from there you might offer them

495

00:25:09.300 –> 00:25:12.200

to the opportunity to download sell sheet. So

496

00:25:12.200 –> 00:25:15.100

you want to make sure that that the beautiful images that you’re putting on

497

00:25:15.100 –> 00:25:18.100

Instagram or else on your website and correlated with you know,

498

00:25:18.100 –> 00:25:18.800

any touch point.

499

00:25:19.500 –> 00:25:22.800

Remember people trust a website. So just make

500

00:25:22.800 –> 00:25:25.000

sure you use those images as creatively as you can.

501

00:25:31.800 –> 00:25:34.200

And then finally kind of an important message

502

00:25:34.200 –> 00:25:37.900

don’t set it and forget it delivering content. It

503

00:25:37.900 –> 00:25:40.900

seems like a one-way Street’s really two way. Try to

504

00:25:40.900 –> 00:25:43.200

be as responsive as you can and I know

505

00:25:43.200 –> 00:25:46.300

that’s hard to do but check your social accounts daily. If you can see

506

00:25:46.300 –> 00:25:49.500

if anyone responded see who’s liking your post see what’s effective. You

507

00:25:49.500 –> 00:25:50.900

can’t do that once or twice a week.

508

00:25:51.600 –> 00:25:54.100

Another you know great thing to do is

509

00:25:54.100 –> 00:25:57.900

don’t forget you can repurpose your content across these platforms. So

510

00:25:57.900 –> 00:26:00.400

if you have a tiktok video that can

511

00:26:00.400 –> 00:26:03.500

be repurposed for Instagram website images can

512

00:26:03.500 –> 00:26:06.200

be used on social. So again when you’re out there on the water

513

00:26:06.200 –> 00:26:09.100

get all that content and see how you could use it in different

514

00:26:09.100 –> 00:26:12.600

ways. Keep up on hashtags things that

515

00:26:12.600 –> 00:26:15.800

are trending. That’s a great way to again expand your

516

00:26:15.800 –> 00:26:15.900

audience.

517

00:26:16.700 –> 00:26:19.100

Exponentially and then I just

518

00:26:19.100 –> 00:26:22.300

sort of at the end there don’t go dark, you know don’t go dormant. The

519

00:26:22.300 –> 00:26:25.500

more active you are the more your account will be

520

00:26:25.500 –> 00:26:28.200

served up to potential clients and it’s like

521

00:26:28.200 –> 00:26:31.400

an algorithm on all of these push social media platforms that if you

522

00:26:31.400 –> 00:26:34.600

consistently post they deliver your

523

00:26:34.600 –> 00:26:37.400

account to more people to suggest that you follow them.

524

00:26:38.300 –> 00:26:41.100

So trying to get a lot in there in a few minutes. I hope

525

00:26:41.100 –> 00:26:44.400

I didn’t talk too fast, but you know, that’s generally why I

526

00:26:44.400 –> 00:26:45.500

wanted to cover today. So, thank you.

527

00:26:49.700 –> 00:26:52.500

Thank you so much Kelly, what questions

528

00:26:52.500 –> 00:26:55.400

to other people have we have about five minutes to

529

00:26:55.400 –> 00:26:58.400

do questions before we go over to Susie.

530

00:27:00.500 –> 00:27:02.300

it could be general questions or

531

00:27:03.500 –> 00:27:04.200

specifics

532

00:27:06.200 –> 00:27:09.700

I actually have a question for everyone which is

533

00:27:09.700 –> 00:27:13.200

how many of you are on social now. And

534

00:27:12.200 –> 00:27:15.300

how many of you are finding that

535

00:27:15.300 –> 00:27:18.500

you are not making any progress with

536

00:27:18.500 –> 00:27:19.700

expanding your audience.

537

00:27:24.700 –> 00:27:27.200

Because it takes a while feel free

538

00:27:27.200 –> 00:27:30.600

to everyone should feel to come feel free to come up on you too at this point. No need

539

00:27:30.600 –> 00:27:33.500

to yeah, I was I was gonna share so we’re

540

00:27:33.500 –> 00:27:36.400

on social right now for everything sound Waters.

541

00:27:38.200 –> 00:27:42.100

I started here in June. So to my knowledge, I don’t know how how

542

00:27:41.100 –> 00:27:42.700

much we’ve

543

00:27:43.400 –> 00:27:43.600

544

00:27:44.500 –> 00:27:47.400

marketed our help Farm but like we’ve

545

00:27:47.400 –> 00:27:50.300

been talking about like producing like help video and footage and

546

00:27:50.300 –> 00:27:52.500

everything. So it’s really like insightful to see like

547

00:27:54.500 –> 00:27:57.200

All of this and like what we can do with it and I

548

00:27:57.200 –> 00:28:00.200

really liked how you said like don’t set it and forget

549

00:28:00.200 –> 00:28:03.600

it because like that’s just really good about everything in

550

00:28:03.600 –> 00:28:06.100

general. Yeah, but this is insightful to see

551

00:28:06.100 –> 00:28:09.000

like where we can start with all of this like what we want

552

00:28:09.200 –> 00:28:12.000

to do with it because salt water is we always have a lot going on so

553

00:28:14.600 –> 00:28:17.300

Yeah, I thought it was really interesting. I always feel like there’s

554

00:28:17.300 –> 00:28:20.600

pressure to do social media every day

555

00:28:20.600 –> 00:28:23.300

like take new pictures every day.

556

00:28:23.300 –> 00:28:26.200

But am I correct Kelly that you were saying that

557

00:28:26.200 –> 00:28:29.400

you could just batch take all your photos and just

558

00:28:29.400 –> 00:28:32.500

a few days that I get that right? Yeah. I mean, that’s one

559

00:28:32.500 –> 00:28:36.100

way to do it right you can get all of your staff shots. Um,

560

00:28:36.100 –> 00:28:39.500

you can get the planting process the seating

561

00:28:39.500 –> 00:28:42.100

process you can get pictures of you going out on the water

562

00:28:42.100 –> 00:28:45.400

waking up with early morning with a cup of coffee going. I’m

563

00:28:45.400 –> 00:28:48.200

hitting the water, you know, all of those Day in the Life type photos.

564

00:28:48.100 –> 00:28:51.200

Um, yeah, you really can as long as you keep your

565

00:28:51.200 –> 00:28:53.900

smartphone and I just take a picture of that. I’m not sure how many use it.

566

00:28:54.600 –> 00:28:57.800

I might be able to find a creative way to use it that use

567

00:28:57.800 –> 00:29:00.000

it down the road. And then yeah, it’s schedule these out

568

00:29:00.200 –> 00:29:03.600

and make it look like you know, you took these motivate you bring me change jacket

569

00:29:03.600 –> 00:29:06.400

bring a changes your hat, you know, it looks like different days.

570

00:29:06.400 –> 00:29:09.800

Yeah costume change. It’s a

571

00:29:09.800 –> 00:29:12.100

very good at capture everything at once and videos as well.

572

00:29:12.100 –> 00:29:15.200

So if you take a picture of something then think well, maybe I can make

573

00:29:15.200 –> 00:29:16.900

that into a video or vice versa.

574

00:29:17.700 –> 00:29:19.200

Great, Mike.

575

00:29:20.100 –> 00:29:23.400

Kelly on the video topic. Can you give guidance in

576

00:29:23.400 –> 00:29:26.300

terms of how what’s the Sweet Spot in

577

00:29:26.300 –> 00:29:29.700

terms of length? I do a fair amount of

578

00:29:29.700 –> 00:29:32.100

videoing and they all tend to be like five or ten

579

00:29:32.100 –> 00:29:35.700

minutes which for people that are interested. They stick

580

00:29:35.700 –> 00:29:38.100

around. Yeah, but I I know that you know

581

00:29:38.100 –> 00:29:42.200

that that’s a small number. Yeah, which kind

582

00:29:41.200 –> 00:29:44.300

of okay, but like what’s The Sweet Spot to catch

583

00:29:44.300 –> 00:29:45.600

the Casual Observer?

584

00:29:46.400 –> 00:29:50.000

Yep, that’s such a good question. The maximum video time

585

00:29:49.200 –> 00:29:52.700

they say to keep someone’s attention. If you’re

586

00:29:52.700 –> 00:29:55.200

just trying to get brand awareness. And again, they’re not looking for

587

00:29:55.200 –> 00:29:56.700

something specific is three minutes.

588

00:29:57.700 –> 00:30:00.400

Um recipes like example cooking shows

589

00:30:00.400 –> 00:30:03.700

right like three seconds. Oh, no

590

00:30:03.700 –> 00:30:07.400

three minutes. Seriously. Yeah. Well

591

00:30:06.400 –> 00:30:09.300

I was about to say also there’s

592

00:30:09.300 –> 00:30:13.300

a 30 second spot and 30 seconds is helpful on Instagram

593

00:30:12.300 –> 00:30:16.000

tiktok those platforms

594

00:30:15.200 –> 00:30:18.000

that kind of reward short videos. And so

595

00:30:18.400 –> 00:30:21.100

Instagram reels 30 seconds, you can get a lot done if you’re

596

00:30:21.100 –> 00:30:25.500

going into a bit of a day in the life three minutes and yeah,

597

00:30:25.500 –> 00:30:28.200

like I said, there’s the recommendation for doing a

598

00:30:28.200 –> 00:30:31.500

cooking spot seven minutes because people’s attention just they can’t

599

00:30:31.500 –> 00:30:33.800

go longer than that. So a 15 minute video is no good.

600

00:30:36.100 –> 00:30:38.200

Okay, thank you. Yeah, thanks.

601

00:30:43.600 –> 00:30:46.300

I just realized I said you shouldn’t have your dog roll around in

602

00:30:46.300 –> 00:30:46.800

kelp and

603

00:30:48.200 –> 00:30:48.500

got my dog.

604

00:30:49.900 –> 00:30:52.400

Out there on Siri don’t ask that picture.

605

00:30:52.400 –> 00:30:56.100

That’s all right. We’re not harvesting that. Yeah. We

606

00:30:55.100 –> 00:30:59.000

got a question from Brandon here in the chat. She’s like

607

00:30:58.200 –> 00:31:01.200

it’s kind of a for everyone has anyone found a program.

608

00:31:01.200 –> 00:31:04.300

They like for social media management where you can write posts in

609

00:31:04.300 –> 00:31:06.200

advance at a date for them to post automatically.

610

00:31:07.400 –> 00:31:10.500

Jenna suggests later Kelly. Do

611

00:31:10.500 –> 00:31:14.000

you have any social media management platform that

612

00:31:13.500 –> 00:31:16.400

are your faves? Yeah later is

613

00:31:16.400 –> 00:31:19.100

great. Social be is another

614

00:31:19.100 –> 00:31:20.600

one socio. I’ll be

615

00:31:24.100 –> 00:31:25.700

those are those are two good ones.

616

00:31:27.600 –> 00:31:30.400

They’re they’re cost-effective too. I think that’s the nice

617

00:31:30.400 –> 00:31:33.100

thing buffer is about $12 a month

618

00:31:33.100 –> 00:31:36.300

and people really like buffer. Actually that’s like top of the list for

619

00:31:36.300 –> 00:31:39.500

a lot of people you drop your content and schedule out.

620

00:31:40.400 –> 00:31:43.400

Again, you don’t want to leave it too long wait, you know

621

00:31:43.400 –> 00:31:46.700

you could schedule it at least so that you don’t have to be there uploading all

622

00:31:46.700 –> 00:31:46.900

the time.

623

00:31:48.300 –> 00:31:52.200

You can also schedule directly from canva and

624

00:31:51.200 –> 00:31:54.900

canva has some pretty cool Instagram templates

625

00:31:54.900 –> 00:31:57.300

for you. So that’s another great tool.

626

00:31:59.700 –> 00:32:02.100

And affordable as well. Yeah canvas the everything.

627

00:32:02.900 –> 00:32:05.700

Tool I got to say I love it. I’m in

628

00:32:05.700 –> 00:32:05.900

it a lot.

629

00:32:14.100 –> 00:32:17.300

Okay, we have one more minute for questions on

630

00:32:17.300 –> 00:32:20.100

this. I I guess I had a question of nobody else has one more

631

00:32:20.100 –> 00:32:22.500

which is are there any

632

00:32:23.900 –> 00:32:26.700

like I know that video is

633

00:32:26.700 –> 00:32:29.500

a thing now like it,

634

00:32:29.500 –> 00:32:32.800

you know with Instagram trying to compete with with tiktok.

635

00:32:32.800 –> 00:32:35.400

Do you have any advice for people who

636

00:32:35.400 –> 00:32:38.900

don’t like to see themselves on a

637

00:32:38.900 –> 00:32:40.100

video? Like I feel like that’s a thing.

638

00:32:41.400 –> 00:32:44.300

Hang up that I have and maybe other people might have that

639

00:32:44.300 –> 00:32:47.200

too. Oh, yeah. Yeah. I totally understand that. I

640

00:32:47.200 –> 00:32:49.000

think the The View

641

00:32:50.500 –> 00:32:53.400

Of kind of yours your own view of going through

642

00:32:53.400 –> 00:32:56.200

your day can be kind of interesting so having your perspective but

643

00:32:56.200 –> 00:32:59.500

not showing yourself. So as you are, you know,

644

00:32:59.500 –> 00:33:02.200

pulling in the lines, it’s kind of a cool shot

645

00:33:02.200 –> 00:33:05.800

to be like you as the viewer are witnessing like

646

00:33:05.800 –> 00:33:08.800

how it feels to pull in those lines. I think

647

00:33:08.800 –> 00:33:11.500

that’s a really great angle. You don’t have to show

648

00:33:11.500 –> 00:33:14.700

yourself. I don’t either um,

649

00:33:14.700 –> 00:33:17.100

just kind of awkward sometimes but yeah,

650

00:33:17.100 –> 00:33:20.500

you have all that content around you again the environment the

651

00:33:20.500 –> 00:33:23.900

water the boats your team your products

652

00:33:23.900 –> 00:33:26.000

your truck, you know as you’re putting

653

00:33:27.500 –> 00:33:30.300

Your packages into the back of a truck that’s telling

654

00:33:30.300 –> 00:33:33.500

people. Hey, we’re at we’re a company that’s you know, successfully moving

655

00:33:33.500 –> 00:33:36.000

product. So they seem like Del shots, but

656

00:33:36.100 –> 00:33:39.700

you can really enhance that with some great messaging. Hey, we’re shipping out our third shipment

657

00:33:39.700 –> 00:33:42.200

of XYZ today and you know the shot of a

658

00:33:42.200 –> 00:33:45.300

back of a van or a truck is suddenly

659

00:33:45.300 –> 00:33:45.600

interesting.

660

00:33:48.200 –> 00:33:48.900

Great. Thank you.

661

00:33:50.700 –> 00:33:53.500

I think that that is all

662

00:33:53.500 –> 00:33:56.100

for Kelly. Thank you so much and we

663

00:33:56.100 –> 00:33:58.900

are gonna turn it over to Susie now.

664

00:34:01.300 –> 00:34:02.000

Hey, can you hear me? Okay.

665

00:34:03.100 –> 00:34:03.500

Yes.

666

00:34:04.400 –> 00:34:04.900

fantastic

667

00:34:07.200 –> 00:34:10.500

Hi everybody. Thank you. Thank you

668

00:34:10.500 –> 00:34:13.500

guys so much for having me Kelly. That was awesome. That was really useful

669

00:34:13.500 –> 00:34:16.200

for me as well. I was taking a lot of notes while you were talking. Um,

670

00:34:16.200 –> 00:34:19.500

my name is my name is Susie. My husband Jay and

671

00:34:19.500 –> 00:34:22.100

I are getting ready for our sixth year.

672

00:34:23.700 –> 00:34:26.500

growing sugarcalp in the Fishers Island Sound at our

673

00:34:26.500 –> 00:34:30.900

farm Stonington company, we grow

674

00:34:29.900 –> 00:34:33.100

primarily for food and

675

00:34:32.100 –> 00:34:36.400

we have been kind of trying to invent a

676

00:34:35.400 –> 00:34:37.800

market down here in

677

00:34:39.200 –> 00:34:42.600

Southeastern Connecticut where we’re located because we don’t

678

00:34:42.600 –> 00:34:45.200

yet have the processing infrastructure that’s available

679

00:34:45.200 –> 00:34:48.800

in certain communities like Alaska and in

680

00:34:48.800 –> 00:34:51.100

Maine, so that’s been really

681

00:34:51.100 –> 00:34:56.500

fun because we’ve had the chance to kind of think through alternative

682

00:34:54.500 –> 00:34:57.200

ways to move

683

00:34:57.200 –> 00:35:00.600

our product in our crop. I don’t know if I have controls over

684

00:35:00.600 –> 00:35:01.100

the

685

00:35:02.100 –> 00:35:05.500

PowerPoint, yeah, you can say I’m willing

686

00:35:05.500 –> 00:35:09.400

you to move it on to the next so one

687

00:35:08.400 –> 00:35:10.600

of one of the things so first of all

688

00:35:11.500 –> 00:35:14.500

We Farm we don’t have a huge budget for marketing

689

00:35:14.500 –> 00:35:17.500

and I like to take advantage of every free

690

00:35:17.500 –> 00:35:20.400

tool that’s out there. So very often most of

691

00:35:20.400 –> 00:35:23.400

our content is distributed almost exclusively through Instagram

692

00:35:23.400 –> 00:35:24.500

and then we set the

693

00:35:25.400 –> 00:35:28.300

We put our settings on so that it’s

694

00:35:28.300 –> 00:35:30.000

also sharing out to our Facebook page.

695

00:35:31.800 –> 00:35:34.500

One of the things that I would suggest to people out

696

00:35:34.500 –> 00:35:37.100

there is so take advantage for all of that

697

00:35:37.100 –> 00:35:40.500

free opportunity to kind of Market yourself through platforms like Instagram

698

00:35:40.500 –> 00:35:43.500

and Facebook. I personally try

699

00:35:43.500 –> 00:35:46.100

not to use these things in my day-to-day life, but I

700

00:35:46.100 –> 00:35:49.300

really love them for my business canva also

701

00:35:49.300 –> 00:35:52.900

has a free option that I use as well and it’s

702

00:35:52.900 –> 00:35:56.500

great for posts. It’s great for creating mailers.

703

00:35:55.500 –> 00:35:58.300

If you were interested in doing

704

00:35:58.300 –> 00:36:01.800

something like that Flyers newsletters for emails for

705

00:36:01.800 –> 00:36:03.900

your mailing list things of that nature.

706

00:36:05.600 –> 00:36:09.200

If you are like me as a, you

707

00:36:08.200 –> 00:36:11.600

know, kind of starting out small scale

708

00:36:11.600 –> 00:36:12.400

seaweed farmer.

709

00:36:13.200 –> 00:36:16.200

I tend to get a lot of requests from people

710

00:36:16.200 –> 00:36:19.600

to come and help and as you

711

00:36:19.600 –> 00:36:22.200

kind of sift through those requests, if any of any of

712

00:36:22.200 –> 00:36:25.000

the folks out there happen to be photographers or you know,

713

00:36:25.500 –> 00:36:28.200

professional or amateur. It’s a great opportunity to

714

00:36:28.200 –> 00:36:31.100

kind of get some free some free help on

715

00:36:31.100 –> 00:36:34.300

the farm one of the things that you really struggle with or at least I really struggle with when I’m

716

00:36:34.300 –> 00:36:38.200

out working on the farm is that you you’re

717

00:36:37.200 –> 00:36:40.200

busy your hands are busy. It’s

718

00:36:40.200 –> 00:36:43.000

really hard to find an opportunity to pull your phone out of

719

00:36:43.100 –> 00:36:46.600

the pocket and take a picture. It’s something that you have to really kind

720

00:36:46.600 –> 00:36:46.600

of.

721

00:36:48.400 –> 00:36:51.600

Plan to do and plan to do safely. I

722

00:36:51.600 –> 00:36:54.200

have found that I have an overwhelming amount of the

723

00:36:54.200 –> 00:36:57.200

exact same picture. They tend to be pictures of

724

00:36:57.200 –> 00:37:00.500

as soon as I drop the seaweed back into the water or you

725

00:37:00.500 –> 00:37:03.200

know, it’s it’s the same shot because it’s the safe shot to

726

00:37:03.200 –> 00:37:06.300

take it’s the shot where I can safely get to my phone and I don’t have to worry about that.

727

00:37:06.300 –> 00:37:09.300

So when you’re collecting content and

728

00:37:09.300 –> 00:37:12.800

you find you have a moment to Kelly’s point grab

729

00:37:12.800 –> 00:37:16.100

a lot of pictures grab a lot of pictures from different angles and

730

00:37:15.100 –> 00:37:18.700

save them and files because it is a

731

00:37:18.700 –> 00:37:21.200

it’s not a given that every time

732

00:37:21.200 –> 00:37:24.300

you’re out on your farm you’re gonna have an opportunity to snap a picture especially if

733

00:37:24.300 –> 00:37:27.300

you’re in rough Seas. We took advantage of

734

00:37:27.300 –> 00:37:30.300

that kind of free, you know, I’m curious about

735

00:37:30.300 –> 00:37:33.300

being on a sea weed farm and you know, so we bring these people out

736

00:37:33.300 –> 00:37:36.300

and we would essentially trade the experience of me telling

737

00:37:36.300 –> 00:37:40.100

them all about the farm and showing them the literal ropes

738

00:37:39.100 –> 00:37:40.800

of the seaweed Farm.

739

00:37:41.800 –> 00:37:44.400

For content and so we’ve gotten a

740

00:37:44.400 –> 00:37:47.400

lot of free content that way that we could use over the course of the season

741

00:37:47.400 –> 00:37:50.700

to post and to kind of keep people engaged.

742

00:37:50.700 –> 00:37:52.700

So that’s a little kind of

743

00:37:53.600 –> 00:37:56.300

Hack that, I would suggest to everybody out there who’s getting started on

744

00:37:56.300 –> 00:37:58.700

a farm. You want to go to the next one?

745

00:38:01.100 –> 00:38:02.800

This so.

746

00:38:04.300 –> 00:38:07.400

so in in Southeastern Connecticut where I farm

747

00:38:07.400 –> 00:38:10.400

there is or there was one other

748

00:38:10.400 –> 00:38:13.700

commercial seaweed farmer that was kind of working essentially the

749

00:38:13.700 –> 00:38:16.500

same group of restaurants that I was working to try to get by

750

00:38:16.500 –> 00:38:20.000

our to try to get to you know, use our seaweed and the

751

00:38:19.200 –> 00:38:22.200

two of us are you know friendly we get together

752

00:38:22.200 –> 00:38:25.100

and have a beer from time to time and we realize that to

753

00:38:26.100 –> 00:38:30.500

The point made earlier that there’s more of a need to educate everybody

754

00:38:29.500 –> 00:38:32.000

generally speaking than there was

755

00:38:32.100 –> 00:38:35.500

for us to individually separate ourselves as specific

756

00:38:35.500 –> 00:38:38.500

Farms. So what we did was we kind of joined forces and

757

00:38:38.500 –> 00:38:41.600

we decided to form. What is the sugarcalp

758

00:38:41.600 –> 00:38:45.100

co-op. It’s really just a collective of small farmers working

759

00:38:44.100 –> 00:38:48.800

together you somewhat informally

760

00:38:48.800 –> 00:38:51.500

and what we do is we put on a celebration

761

00:38:51.500 –> 00:38:54.500

of seaweed once a year right around the Harvest Time in

762

00:38:54.500 –> 00:38:58.300

order for all of us to kind of benefit from the Boost in sales and in

763

00:38:57.300 –> 00:39:00.400

doing that it’s loud us to

764

00:39:00.400 –> 00:39:03.500

kind of share the canva file

765

00:39:03.500 –> 00:39:06.400

that we’re going to be using to, you know, send out in a

766

00:39:06.400 –> 00:39:09.400

email to a whole bunch of different chefs. And so it’s allowed us

767

00:39:09.400 –> 00:39:12.300

to kind of divide and conquer the amount of Labor that goes into

768

00:39:12.300 –> 00:39:15.700

creating all of these marketing materials. It’s also

769

00:39:15.700 –> 00:39:19.000

allowed us to kind of standardize the

770

00:39:18.400 –> 00:39:21.200

message that we’re using so, you know,

771

00:39:21.200 –> 00:39:24.600

if we want to focus on like kelp is delicious like, you know, kelp is

772

00:39:24.600 –> 00:39:26.000

Savory use help in the

773

00:39:26.200 –> 00:39:29.800

like, you know types of recipes it’s allowed

774

00:39:29.800 –> 00:39:32.400

us to kind of standardize that messaging which has been really helpful

775

00:39:32.400 –> 00:39:35.400

in getting more restaurants on

776

00:39:35.400 –> 00:39:37.400

board and then every time a restaurant

777

00:39:38.300 –> 00:39:41.400

Is creating some sort of seaweed dish we will ask

778

00:39:41.400 –> 00:39:44.200

them to post it and tag Us in it and then there we

779

00:39:44.200 –> 00:39:47.000

We have more content that we just kind of share out. So I think

780

00:39:47.100 –> 00:39:50.600

it’s really important to understand what you

781

00:39:50.600 –> 00:39:53.600

want what you want your social

782

00:39:53.600 –> 00:39:56.300

media to do for you. So for me, I you know,

783

00:39:56.300 –> 00:39:59.400

we The Cooperative the sugar cup Cooperative went

784

00:40:00.200 –> 00:40:03.200

Into Instagram and then we went out there and we followed every single

785

00:40:03.200 –> 00:40:05.600

restaurant that we wanted to buy our kelp.

786

00:40:06.500 –> 00:40:09.600

And then we started including them in

787

00:40:09.600 –> 00:40:12.600

a mailing campaign like snail

788

00:40:12.600 –> 00:40:15.700

mail campaign and then as new

789

00:40:15.700 –> 00:40:18.300

recipes were getting posted online from chefs that

790

00:40:18.300 –> 00:40:22.400

were cooking with. Kelp. We would start to kind of send those to potential targets

791

00:40:22.400 –> 00:40:25.600

or we would start tagging them tagging potential

792

00:40:25.600 –> 00:40:28.100

targets or sending them messages using these kind of

793

00:40:28.100 –> 00:40:31.200

inspirational shots. And it was a really great way for

794

00:40:31.200 –> 00:40:34.600

people to see the potential of seaweed from their peers

795

00:40:34.600 –> 00:40:37.200

rather than us kind of telling them what they should be doing.

796

00:40:37.200 –> 00:40:40.100

Like we’re Farmers their chefs they kind of knew more. So there was

797

00:40:40.100 –> 00:40:43.400

a way to kind of Leverage other people’s content to lend

798

00:40:43.400 –> 00:40:47.400

authenticity to what we were trying to accomplish just

799

00:40:46.400 –> 00:40:49.300

as an aside I would say when you

800

00:40:49.300 –> 00:40:51.300

are when you’re working in

801

00:40:52.200 –> 00:40:55.300

In Instagram, I feel like it can be kind of daunting and it can be kind

802

00:40:55.300 –> 00:40:58.900

of overwhelming. I made a point every year so that

803

00:40:58.900 –> 00:41:01.800

I wouldn’t like feel down about my progress

804

00:41:01.800 –> 00:41:04.500

to make a note of what I wanted to have happen on

805

00:41:04.500 –> 00:41:07.100

my specific social media accounts. And so I

806

00:41:07.100 –> 00:41:10.200

would you know say in January just like a New Year’s resolution. Like I

807

00:41:10.200 –> 00:41:13.100

want to grow my followers by this many, you know

808

00:41:13.100 –> 00:41:16.000

people by you know, June 30th by the end of

809

00:41:16.300 –> 00:41:19.400

the harvest season and I found

810

00:41:19.400 –> 00:41:22.200

that to be both helpful for me personally because it

811

00:41:22.200 –> 00:41:25.200

made me feel like less of a schmuck, you know,

812

00:41:25.200 –> 00:41:28.200

if I you know, if I didn’t have like a million

813

00:41:28.200 –> 00:41:31.100

followers, I knew that at the beginning the year, I realistically only wanted to gain

814

00:41:31.100 –> 00:41:34.000

maybe 500 more but it was really nice to kind of

815

00:41:34.300 –> 00:41:37.400

set goals like small reachable goals for myself because it

816

00:41:37.400 –> 00:41:40.300

kind of kept it very positive but also it helped me

817

00:41:40.300 –> 00:41:43.700

focus on what I was posting like every time I posted something and

818

00:41:43.700 –> 00:41:46.300

created a message created a caption, you know on

819

00:41:46.300 –> 00:41:49.600

the post. I knew that there was a end goal

820

00:41:49.600 –> 00:41:51.800

in mind so I would think is this going to

821

00:41:52.100 –> 00:41:55.500

Grow our followership. And if not, then you know in some

822

00:41:55.500 –> 00:41:58.500

instances I would set it aside and maybe use that content at a

823

00:41:58.500 –> 00:42:01.500

different time or it would help me adjust what the captions

824

00:42:01.500 –> 00:42:04.300

and the hashtags were going to be. So that’s just another little kind of

825

00:42:04.300 –> 00:42:07.700

small tip that I would recommend to both boost

826

00:42:07.700 –> 00:42:10.500

morale and help you track your own progress because

827

00:42:10.500 –> 00:42:13.300

you know, people are really interested in seeing what

828

00:42:13.300 –> 00:42:16.500

we’re doing and chefs are really interested in

829

00:42:16.500 –> 00:42:19.200

seeing what other chefs are doing at restaurants. So

830

00:42:19.200 –> 00:42:22.600

it’s a great way, you know, if those are your goals it’s

831

00:42:22.600 –> 00:42:23.400

a great way for you to

832

00:42:25.300 –> 00:42:28.400

Get free marketing, you know from I’m

833

00:42:28.400 –> 00:42:30.400

sorry. I have a small child who’s trying to distract me right now.

834

00:42:32.800 –> 00:42:33.200

It’s like

835

00:42:39.100 –> 00:42:43.000

um, yes, is he talking about goals? It sounds like you’re you’re high

836

00:42:42.500 –> 00:42:45.900

level goal is to sell more of your own seaweed

837

00:42:45.900 –> 00:42:47.700

to primarily chefs.

838

00:42:48.400 –> 00:42:51.500

Is that and and all along the way you’re getting the buzz

839

00:42:51.500 –> 00:42:54.600

of more followers and you’re spreading the gospel, but

840

00:42:54.600 –> 00:42:57.500

it’s the high level goal is to sell more

841

00:42:57.500 –> 00:43:00.100

seaweed. So yeah, the high level goal would be

842

00:43:00.100 –> 00:43:03.600

the fall out my entire farm at the best price point

843

00:43:03.600 –> 00:43:04.100

possible.

844

00:43:04.600 –> 00:43:07.300

Whether it’s to chefs or it’s to

845

00:43:07.300 –> 00:43:10.600

Value add producer or to somebody who’s gonna be making, you know

846

00:43:10.600 –> 00:43:13.200

a seaweed snack like the seatronis out there in

847

00:43:13.200 –> 00:43:16.400

Washington to me that doesn’t really matter

848

00:43:16.400 –> 00:43:19.800

but because of where our because of

849

00:43:19.800 –> 00:43:22.500

where we are industry-wise in this

850

00:43:22.500 –> 00:43:24.600

area in terms of processing.

851

00:43:25.800 –> 00:43:28.200

Chefs tend to be the biggest being for the buck right

852

00:43:28.200 –> 00:43:31.800

now. So in my sort of six month goals 12

853

00:43:31.800 –> 00:43:34.900

month goals, my shorter term and middle range

854

00:43:34.900 –> 00:43:37.900

are to focus on Chefs in

855

00:43:37.900 –> 00:43:40.100

particular. I like that’s kind of the only way for me

856

00:43:40.100 –> 00:43:44.100

to sustain the farm in the short term. Okay. Thank

857

00:43:43.100 –> 00:43:47.400

you. No problem. It’s important

858

00:43:47.400 –> 00:43:48.000

to know like

859

00:43:48.700 –> 00:43:51.100

Who you’re who your target

860

00:43:51.100 –> 00:43:54.300

audience is both now and then in the future, you know,

861

00:43:54.300 –> 00:43:57.200

so that’s it building kind of both of those that followership up

862

00:43:57.200 –> 00:43:58.100

simultaneously.

863

00:43:59.200 –> 00:44:02.100

Yeah, totally. I mean if you have a thousand viewers, but none of

864

00:44:02.100 –> 00:44:05.200

them are chefs. Maybe you didn’t hit the mark. Yeah, exactly. Like it’s

865

00:44:05.200 –> 00:44:08.200

wonderful that like all of my cousins like a post but it’s

866

00:44:08.200 –> 00:44:11.200

not gonna be very helpful for me on the line. And I mean

867

00:44:11.200 –> 00:44:14.400

and that’s really important too like when you can, you know, every

868

00:44:14.400 –> 00:44:17.500

once in a while, we will boost posts if we’re doing an event like

869

00:44:17.500 –> 00:44:20.200

if the Cooperative is doing some sort of some sort of event that

870

00:44:20.200 –> 00:44:23.700

we want, you know chefs in particular to attend we

871

00:44:23.700 –> 00:44:24.900

will invest in the

872

00:44:25.800 –> 00:44:28.500

Small fee that you have to pay to Instagram or

873

00:44:28.500 –> 00:44:31.100

to Facebook to set an advertisement. You can

874

00:44:31.100 –> 00:44:34.500

set the parameters for what your demographic is and we tend to do it regionally

875

00:44:34.500 –> 00:44:37.200

we tend to do it by people of certain keywords or you

876

00:44:37.200 –> 00:44:38.100

know certain types of profiles.

877

00:44:40.000 –> 00:44:42.000

Thank you.

878

00:44:44.100 –> 00:44:47.300

I have found to Kelly’s Point

879

00:44:47.300 –> 00:44:48.400

as well earlier like if

880

00:44:49.300 –> 00:44:52.400

Uh, kelp is seasonal. It’s like,

881

00:44:52.400 –> 00:44:55.100

you know, there’s sometimes there’s really interesting photos that I can take

882

00:44:55.100 –> 00:44:58.300

out on the water when we’re out planting when we’re

883

00:44:58.300 –> 00:45:01.400

you know, checking lines when we’re harvesting when we’re

884

00:45:01.400 –> 00:45:04.700

you know, putting things into packages, but that’s

885

00:45:04.700 –> 00:45:07.300

a small portion of the actual time that you’re out on

886

00:45:07.300 –> 00:45:10.400

the sea weed farm. So I have found that like I show

887

00:45:10.400 –> 00:45:13.400

pictures of my kids I show pictures of us actually out on

888

00:45:13.400 –> 00:45:16.200

the farm as a family, you know in the summer

889

00:45:16.200 –> 00:45:19.300

months. Sometimes we’ll just show pictures of the farm site, but

890

00:45:19.300 –> 00:45:22.400

you know, we’re just on our way to the beach and it might not be the most interesting

891

00:45:22.400 –> 00:45:23.500

thing, but I do think that people

892

00:45:24.500 –> 00:45:27.900

Feel like they’ve gotten to know us a

893

00:45:27.900 –> 00:45:30.300

little bit better. And you know, we try to do the

894

00:45:30.300 –> 00:45:34.400

same thing for the Cooperative just kind of keeping it relevant regionally

895

00:45:33.400 –> 00:45:37.900

to the people who are our primary, you

896

00:45:36.900 –> 00:45:39.400

know, the people who we want to talk to the

897

00:45:39.400 –> 00:45:39.500

most

898

00:45:40.300 –> 00:45:43.200

I don’t want to say primary customers because it’s more than that. It’s more

899

00:45:43.200 –> 00:45:46.100

than the people who are actually buying your seaweed. It’s also the people who are kind of

900

00:45:46.100 –> 00:45:47.800

advocating for the industry as a whole.

901

00:45:49.500 –> 00:45:53.100

So we make a point to try to tell

902

00:45:52.100 –> 00:45:55.500

our story and in the process of telling our story.

903

00:45:55.500 –> 00:45:58.400

We really want to inform people

904

00:45:58.400 –> 00:46:01.400

like you couldn’t have like hit the nail on the head more. There’s so

905

00:46:01.400 –> 00:46:04.300

much education that you have to do. The learning curve is

906

00:46:04.300 –> 00:46:07.300

so ridiculous. I joke around and say that I can’t wait until I can be competitive

907

00:46:07.300 –> 00:46:10.300

with other Farms because that means the industry’s gotten to the point where you

908

00:46:10.300 –> 00:46:13.800

don’t have to explain it to people but it is it’s constant education

909

00:46:13.800 –> 00:46:16.300

you’re doing that more than anything else

910

00:46:16.300 –> 00:46:19.800

and there’s no shortage or there’s

911

00:46:19.800 –> 00:46:22.100

there is not yet a surplus of infographics that

912

00:46:22.100 –> 00:46:26.500

I think are, you know, like we haven’t hit that that maximum

913

00:46:25.500 –> 00:46:28.700

capacity yet. So that’s one

914

00:46:28.700 –> 00:46:31.200

of the reasons why I do like working with other Farmers so that

915

00:46:31.200 –> 00:46:34.200

we can kind of share the load and developing these things that

916

00:46:34.200 –> 00:46:34.700

are really

917

00:46:36.500 –> 00:46:39.200

standard across the board to all of the other Farmers one other

918

00:46:39.200 –> 00:46:42.600

little hack too is we we try

919

00:46:42.600 –> 00:46:43.100

to get as much

920

00:46:43.900 –> 00:46:46.500

free support in this area as

921

00:46:46.500 –> 00:46:50.100

possible. And so I work closely with sea

922

00:46:49.100 –> 00:46:52.300

Grant in the state of Connecticut. So if

923

00:46:52.300 –> 00:46:55.700

there’s a Washington secret person that you can talk to about potentially helping

924

00:46:55.700 –> 00:46:59.700

create some general marketing materials see grants

925

00:46:59.700 –> 00:47:02.100

helping us launch and needs assessment survey that they’re going

926

00:47:02.100 –> 00:47:05.700

to pay for they’re gonna pay for the distribution of it and that’ll

927

00:47:05.700 –> 00:47:08.500

be really helpful for us to kind of just see what chefs are

928

00:47:08.500 –> 00:47:11.800

interested in seaweed what form they’re interested how much

929

00:47:11.800 –> 00:47:15.000

they actually know about it. So leveraging any

930

00:47:14.200 –> 00:47:18.700

sort of free resources particularly through

931

00:47:18.700 –> 00:47:21.100

sea Grant or other, you know, nonprofits who are

932

00:47:21.100 –> 00:47:26.600

kind of supporting your mission would be another suggestion. Yeah,

933

00:47:25.600 –> 00:47:29.100

right Washington secret

934

00:47:28.100 –> 00:47:31.400

has been super helpful and super involved out

935

00:47:31.400 –> 00:47:35.000

here. That’s awesome. Yeah, and so in Maine the main

936

00:47:34.300 –> 00:47:37.400

sea Grant they are a big

937

00:47:37.400 –> 00:47:40.500

driving force behind the huge seaweed week that they put on every

938

00:47:40.500 –> 00:47:43.200

year and so, you know, like that was a model that

939

00:47:43.200 –> 00:47:43.600

we essentially

940

00:47:43.900 –> 00:47:46.100

Stole and our Cooperative puts it

941

00:47:46.100 –> 00:47:50.200

on separate from sea Grant but we have

942

00:47:49.200 –> 00:47:52.200

kind of shown them the examples of

943

00:47:52.200 –> 00:47:55.400

things that we’d like to see and they are learning from their colleagues and

944

00:47:55.400 –> 00:47:58.300

starting to apply it more on their own. So, you know, if you

945

00:47:58.300 –> 00:48:01.400

hit a point where you’re like, this is something that might be cool to do or even like A

946

00:48:01.400 –> 00:48:04.600

needs assessment survey. You might be able to get them to support some

947

00:48:04.600 –> 00:48:07.400

of your like market research efforts in that capacity because it’s

948

00:48:07.400 –> 00:48:07.700

helpful to know.

949

00:48:13.800 –> 00:48:16.100

Sam do I have another slide? I don’t know do you?

950

00:48:17.600 –> 00:48:21.300

Now I think that might have been it there goes

951

00:48:21.300 –> 00:48:24.700

my Mouse. Um, awesome any question. So

952

00:48:24.700 –> 00:48:28.100

let’s stay here then are there any other questions for Susie?

953

00:48:32.300 –> 00:48:35.600

Claire Brandon or Jenna anyone else?

954

00:48:42.100 –> 00:48:43.400

I have a question.

955

00:48:45.300 –> 00:48:48.300

Susie you mentioned that it’s a lot of education so I’m

956

00:48:48.300 –> 00:48:51.200

curious to hear if there’s any message that you’ve noticed

957

00:48:51.200 –> 00:48:54.200

that particularly resonates with people because it’s just so much

958

00:48:54.200 –> 00:48:57.700

information that you’re having to communicate. So, how

959

00:48:57.700 –> 00:49:00.100

do you manage to do that in a succinct manner?

960

00:49:01.500 –> 00:49:06.700

Well, I don’t there’s different

961

00:49:06.700 –> 00:49:09.300

markets that require different like so there are

962

00:49:09.300 –> 00:49:12.200

like s*** like so let me think about chefs first.

963

00:49:13.200 –> 00:49:16.200

I need chefs to understand the seasonality of

964

00:49:16.200 –> 00:49:19.600

seaweed the shelf life and handling kind

965

00:49:19.600 –> 00:49:22.800

of nuances around seaweed and

966

00:49:22.800 –> 00:49:25.300

flavor profile of seaweed and maybe a

967

00:49:25.300 –> 00:49:28.200

couple cooking techniques. So there’s a whole set of

968

00:49:28.200 –> 00:49:31.800

content. You can create around all those things. That would be like, you

969

00:49:31.800 –> 00:49:35.100

know, again, like small short and

970

00:49:34.100 –> 00:49:37.300

sweet like even like a boomerang if

971

00:49:37.300 –> 00:49:40.300

you blanching help with like a caption that informs what you’re doing and what’s

972

00:49:40.300 –> 00:49:44.000

happening to the seaweed, you know showing it

973

00:49:43.400 –> 00:49:47.200

dry showing it. It’s different forms helping people

974

00:49:47.200 –> 00:49:51.300

understand the seasonality is tremendous, but then

975

00:49:51.300 –> 00:49:54.600

there’s also a lot of Education just in general like to make

976

00:49:54.600 –> 00:49:58.400

us one before about the General Industry wide.

977

00:49:57.400 –> 00:50:00.500

There’s a lot of there’s a

978

00:50:00.500 –> 00:50:03.300

lot of people who just want to know how it’s grown. What does a seaweed Farm

979

00:50:03.300 –> 00:50:06.400

look like, how is it done and all of those things while maybe not directly

980

00:50:06.400 –> 00:50:09.000

related to a sale that day do a lot

981

00:50:09.200 –> 00:50:12.200

to kind of see the market and over time. You’ll have people who

982

00:50:12.200 –> 00:50:12.900

are more comfortable.

983

00:50:13.300 –> 00:50:16.000

with the idea of this being grown kind of, you know,

984

00:50:16.400 –> 00:50:19.500

right off of their Shores and this they’ll start to think of it more as a

985

00:50:20.700 –> 00:50:23.700

a like Native Food resource.

986

00:50:23.700 –> 00:50:26.300

So there’s there’s kind of like the short-term marketing the long-term

987

00:50:26.300 –> 00:50:28.100

marketing. You’re just always

988

00:50:29.300 –> 00:50:34.800

talking to people in some capacity about very

989

00:50:33.800 –> 00:50:36.800

basic what feels

990

00:50:36.800 –> 00:50:39.200

like very basic stuff to us just because we’re in you know,

991

00:50:39.200 –> 00:50:42.100

we’re doing it we’re living and breathing it. I think it’s

992

00:50:42.100 –> 00:50:45.300

really important to understand the difference though between those people and what

993

00:50:45.300 –> 00:50:48.500

they want to hear. I’ve wasted a lot of time talking to

994

00:50:48.500 –> 00:50:51.200

chefs about the environmental benefits of seaweed.

995

00:50:51.800 –> 00:50:54.100

Hey, Susie, what did you mean by the word native?

996

00:50:55.300 –> 00:50:58.800

So that a lot of folks don’t realize that sugarcalp

997

00:50:58.800 –> 00:51:01.600

is something that grows naturally right off the shores

998

00:51:01.600 –> 00:51:03.100

here in Southeastern, Connecticut.

999

00:51:03.900 –> 00:51:07.700

Okay. Yeah, you won’t

1000

00:51:07.700 –> 00:51:10.800

referring to indigenous native for Americans. Correct?

1001

00:51:10.800 –> 00:51:13.400

Correct. I mean it’s it

1002

00:51:13.400 –> 00:51:16.600

is a it is a an endemic species in

1003

00:51:16.600 –> 00:51:19.100

the Long Island Sound. Okay. Thank you.

1004

00:51:27.900 –> 00:51:31.100

I just I don’t know if you guys can see my camera, but

1005

00:51:30.100 –> 00:51:34.700

my daughter just slipped me a note. Thank you.

1006

00:51:34.700 –> 00:51:36.500

See her father go away.

1007

00:51:40.500 –> 00:51:43.300

But I would definitely if there’s anybody on

1008

00:51:43.300 –> 00:51:46.100

here that is farming just find me

1009

00:51:46.100 –> 00:51:49.200

on Instagram so that I can follow you and you know,

1010

00:51:49.200 –> 00:51:52.500

if you have any questions, I’m happy

1011

00:51:52.500 –> 00:51:55.300

to talk. That’s I have found that that’s you

1012

00:51:55.300 –> 00:51:58.500

know, something that I do have to check at least once a

1013

00:51:58.500 –> 00:52:01.200

day just because there be a lot of messages some of

1014

00:52:01.200 –> 00:52:04.700

them are garbage but you know, some of them wind up being really interested potential

1015

00:52:04.700 –> 00:52:07.500

customers or you know people who are looking to do something cool,

1016

00:52:07.500 –> 00:52:07.900

1017

00:52:09.400 –> 00:52:12.700

I have a question for you Susie. So you talked about not

1018

00:52:12.700 –> 00:52:15.100

just following other people, but actually getting them to

1019

00:52:15.100 –> 00:52:18.900

post on your behalf and and posting you

1020

00:52:18.900 –> 00:52:21.000

know, and tagging you and sure you can

1021

00:52:21.400 –> 00:52:25.000

repost that but I think what’s brilliant about that is that you’re getting

1022

00:52:26.700 –> 00:52:29.700

their customer base basically, so

1023

00:52:29.700 –> 00:52:32.300

like, you know, you could go out and

1024

00:52:32.300 –> 00:52:35.400

try to find all those people yourself but they’ve got essentially a

1025

00:52:35.400 –> 00:52:38.200

captive audience of like hopefully thousands of people

1026

00:52:38.200 –> 00:52:41.100

who maybe have never heard about you my question is

1027

00:52:41.800 –> 00:52:44.500

How do you approach people about posting things

1028

00:52:44.500 –> 00:52:49.100

on your behalf without feeling like a extractive

1029

00:52:47.100 –> 00:52:51.400

schmuck? I think

1030

00:52:51.400 –> 00:52:54.800

I think that it’s the the nature of the relationship

1031

00:52:54.800 –> 00:52:58.200

you develop with people who are kind of new to cooking

1032

00:52:57.200 –> 00:53:00.800

with or creating some sort

1033

00:53:00.800 –> 00:53:03.800

of culinary treat with kelp. They

1034

00:53:04.900 –> 00:53:07.100

I’ve found that a lot of these restaurants when they have

1035

00:53:07.100 –> 00:53:10.100

something new and novel they want to share it. It’s it is

1036

00:53:10.100 –> 00:53:13.600

a marketing point for them to be able to share the kelp Bloody

1037

00:53:13.600 –> 00:53:16.000

Mary or to be able to share, you know,

1038

00:53:16.200 –> 00:53:19.500

that the chocolate chip cookie with seaweed inside of it and talk

1039

00:53:19.500 –> 00:53:22.900

a little bit about it. It’s something that’s relatively unique

1040

00:53:22.900 –> 00:53:25.500

when it is in

1041

00:53:25.500 –> 00:53:28.300

season. So when we’re we see a lot of these posts like in

1042

00:53:28.300 –> 00:53:31.400

April, you know, they’ll they’ll post it

1043

00:53:31.400 –> 00:53:34.100

because they’re excited about it. And then the easiest thing for me

1044

00:53:34.100 –> 00:53:37.700

to do to drive more customers is to use their posts

1045

00:53:37.700 –> 00:53:40.300

and kind of message those directly to kind of my next

1046

00:53:40.300 –> 00:53:43.100

person on the list. It has been

1047

00:53:43.100 –> 00:53:47.000

very helpful as well for the Cooperative to create a

1048

00:53:46.300 –> 00:53:49.200

kind of like Google doc that just has a list

1049

00:53:49.200 –> 00:53:52.900

of the local areas that we like the local kind of restaurants that

1050

00:53:52.900 –> 00:53:55.600

meet the profile of you know

1051

00:53:55.600 –> 00:53:56.900

interested in sustainability.

1052

00:53:58.400 –> 00:54:01.400

You know, there are you know, it’s maybe not necessarily

1053

00:54:01.400 –> 00:54:04.200

a chain restaurant but places where the chefs have

1054

00:54:04.200 –> 00:54:07.500

a little bit more flexibility around buying like we’ve had to kind of pick and

1055

00:54:07.500 –> 00:54:10.200

choose the places. That would be fantastic partners for

1056

00:54:10.200 –> 00:54:10.300

us.

1057

00:54:12.900 –> 00:54:15.100

And that’s understanding that as well

1058

00:54:15.100 –> 00:54:18.700

as been really helpful in Saving Time in in

1059

00:54:18.700 –> 00:54:21.700

our Outreach to potential like restaurant

1060

00:54:21.700 –> 00:54:24.300

customers but to your point your original

1061

00:54:24.300 –> 00:54:27.200

custom stem. They tend to be pretty excited about creating the content on their own.

1062

00:54:27.200 –> 00:54:30.200

So it’s easy enough to just reshare it. Sometimes they won’t tag Us in it

1063

00:54:30.200 –> 00:54:33.800

and I’ll just reach out and say hey, could you tag me in this so I can repost and

1064

00:54:33.800 –> 00:54:36.500

so you don’t provide them with any kind of like templates or

1065

00:54:36.500 –> 00:54:39.700

content in advance. They just do it all themselves. I will

1066

00:54:39.700 –> 00:54:42.500

show them examples of what other people have done through like

1067

00:54:42.500 –> 00:54:46.200

the reposting on our Instagram page. But no,

1068

00:54:45.200 –> 00:54:48.700

I mean a lot of these places they have people they

1069

00:54:48.700 –> 00:54:51.400

have teams who do this for them

1070

00:54:51.400 –> 00:54:54.500

already and if they don’t have a specific person assigned to

1071

00:54:54.500 –> 00:54:57.600

the if they don’t have a specific person hired only to do this, they

1072

00:54:57.600 –> 00:55:00.000

have someone who’s competent and knows what they’re doing and knows how

1073

00:55:00.100 –> 00:55:02.000

to kind of Market themselves. It’s

1074

00:55:02.700 –> 00:55:06.300

They’re in the same boat. So

1075

00:55:05.300 –> 00:55:08.200

to speak as as we are in terms of

1076

00:55:08.200 –> 00:55:10.500

what they’re trying to achieve. So it is a really

1077

00:55:12.200 –> 00:55:15.000

I found that it’s it’s been an easy relationship to kind

1078

00:55:15.200 –> 00:55:16.700

of get in lockstep with a lot of these restaurants.

1079

00:55:17.600 –> 00:55:20.500

Awesome. Awesome. That’s great. So you’re so number one.

1080

00:55:20.500 –> 00:55:23.400

You’re they’re doing you a

1081

00:55:23.400 –> 00:55:26.700

favor, but they’re also it’s willing because they’re because it’s content

1082

00:55:26.700 –> 00:55:29.600

they need new content too. So you’re actually giving

1083

00:55:29.600 –> 00:55:32.700

them something to talk about and number two. You’re not just leveraging

1084

00:55:32.700 –> 00:55:35.500

there audience. You’re also leveraging their

1085

00:55:35.500 –> 00:55:38.200

marketing department. So it’s like yeah and a

1086

00:55:38.200 –> 00:55:41.800

lot of times too. They’re taking wonderful photos. Like they have they have

1087

00:55:41.800 –> 00:55:44.600

it down. They have the lighting down. They’re taking like really fantastic

1088

00:55:44.600 –> 00:55:47.700

pictures so that also relieves

1089

00:55:47.700 –> 00:55:50.500

or alleviates a burden. It’s it’s a mutually beneficial

1090

00:55:50.500 –> 00:55:53.800

like kind of practice everybody wins

1091

00:55:53.800 –> 00:55:55.100

in this scenario. Awesome.

1092

00:55:56.200 –> 00:55:59.500

Okay, cool. Any last questions for

1093

00:55:59.500 –> 00:55:59.800

Susie?

1094

00:56:01.400 –> 00:56:05.000

Sam I actually had a comment real quick we guys

1095

00:56:04.200 –> 00:56:08.200

were talking about the kind of education at large

1096

00:56:07.200 –> 00:56:10.400

for about the industry and you know,

1097

00:56:10.400 –> 00:56:13.700

I wanted to make the point that the media is really helpful in

1098

00:56:13.700 –> 00:56:16.400

that regard most of the media

1099

00:56:16.400 –> 00:56:19.600

context that I reach out to they go to your social media account to

1100

00:56:19.600 –> 00:56:22.400

kind of validate who you are. So if someone’s

1101

00:56:22.400 –> 00:56:23.200

writing an article

1102

00:56:24.700 –> 00:56:27.400

You know in the Boston Globe about seaweed, they’re gonna

1103

00:56:27.400 –> 00:56:30.300

go on social media and look for farms. And so

1104

00:56:30.300 –> 00:56:33.500

if you keep your your content consistent and

1105

00:56:33.500 –> 00:56:37.100

show that you’re you know, a valid business, they

1106

00:56:36.100 –> 00:56:39.600

might read out to you reach out to you for comment and

1107

00:56:39.600 –> 00:56:42.800

then you have you know, your obviously get

1108

00:56:42.800 –> 00:56:45.200

the benefit of Boston Globe boost

1109

00:56:45.200 –> 00:56:48.300

and then you can mention that on social media. Hey, we were

1110

00:56:48.300 –> 00:56:51.200

interviewed the most gloved and the hashtag boss and

1111

00:56:51.200 –> 00:56:54.900

quote go blows me. So, you know, you can really expand by making

1112

00:56:54.900 –> 00:56:57.100

sure the media can find you if you

1113

00:56:57.100 –> 00:56:59.800

can’t reach them directly and social media is great for that.

1114

00:57:00.300 –> 00:57:00.700

Great.

1115

00:57:01.700 –> 00:57:04.100

All right. Grace would pull up our

1116

00:57:04.100 –> 00:57:07.700

last slide here. Awesome. So that wraps

1117

00:57:07.700 –> 00:57:11.600

up the content for today, but don’t leave quite yet because first

1118

00:57:10.600 –> 00:57:13.400

of all I wanted to make sure you all know about the

1119

00:57:13.400 –> 00:57:16.600

next former Forum presentation, which

1120

00:57:16.600 –> 00:57:19.500

is a session on sales planning,

1121

00:57:19.500 –> 00:57:22.400

which is on December 13th, and we

1122

00:57:22.400 –> 00:57:25.300

hope you can join us. We’ll talk a lot more about identify your customer

1123

00:57:25.300 –> 00:57:28.100

base and making a sales plan in that call.

1124

00:57:29.400 –> 00:57:32.600

And also I wanted to let you know about the opportunity to

1125

00:57:32.600 –> 00:57:36.300

1126

00:57:35.300 –> 00:57:39.600

had enough spots

1127

00:57:39.600 –> 00:57:42.800

for five folks and lucky for

1128

00:57:42.800 –> 00:57:45.600

you all there should be room for everyone

1129

00:57:45.600 –> 00:57:48.600

on this call. But we

1130

00:57:48.600 –> 00:57:52.000

do want to know what you thought about this about

1131

00:57:51.200 –> 00:57:54.700

this webinar. So topics you

1132

00:57:54.700 –> 00:57:57.500

could talk about Kelly include audience and Persona development

1133

00:57:57.500 –> 00:58:01.200

competitor research and Analysis brand identity content

1134

00:58:00.200 –> 00:58:03.200

development. Social media strategy, feel free

1135

00:58:03.200 –> 00:58:06.800

to indicate whatever you’re interested in on sign up form. So we’re

1136

00:58:06.800 –> 00:58:09.600

gonna share Kelly’s email Susie’s Instagram and the

1137

00:58:09.600 –> 00:58:12.600

follow-up email and we’re also going to include a feedback survey. If

1138

00:58:12.600 –> 00:58:15.500

you complete that feedback survey and let us

1139

00:58:15.500 –> 00:58:18.900

know what you’re interested in talking to Kelly about we will make

1140

00:58:18.900 –> 00:58:19.400

that happen.

1141

00:58:20.800 –> 00:58:21.100

and

1142

00:58:24.200 –> 00:58:27.200

let’s see what else we want to share. And then so so that first the

1143

00:58:27.200 –> 00:58:30.300

first office hours are covered by greenwave and

1144

00:58:30.300 –> 00:58:33.500

then beyond that Kelly charges $100

1145

00:58:33.500 –> 00:58:36.300

an hour for Consulting for social media.

1146

00:58:36.300 –> 00:58:38.500

So feel free to reach out to her directly.

1147

00:58:40.300 –> 00:58:40.500

at any point

1148

00:58:43.600 –> 00:58:45.300

I hope this is helpful. Thank you everyone.

Topics:

Farming Processing + Markets

Related Courses:

Annual Operations:

Market Your Business

20m

Related Resources

Overview Video

Content Generation and Social Media Marketing | Farmer Forum

Transcript

Related Courses:

Related Resources

A Grassroots Approach to Marketing

Processing + Markets Forum

Seaweed Buyer Personas: Market Segment Examples