Back to: Map Your Resources
Taking stock of all your readily available resources will help inform your business strategy. It will also help you identify, in the most general sense, where you’re best connected and where it geographically makes the most sense to start your farm.
You’ll want to note your connections and assets, but you’ll also want to consider the barriers you face—be they physical, financial, or social. Identifying these assets and obstacles early on will help ground your thinking and help you narrow in on what type of farm and business you’re hoping to build.

One helpful business planning tool at this early stage in your journey is to complete a SWOT analysis.
This activity is designed to help you name the strengths and weaknesses of your business idea and also identify the broader opportunities and threats you face. Getting these down and on paper can help clarify what you’ve got working for and against you and how it informs your strategy as you launch your farm.