What are your overhead costs?
Back to: Introduction to Kelp Hatcheries

The hatchery budget tool can help you determine what you might need to invest into your business, but another important planning factor is how much you stand to earn. What can you anticipate in revenue? To answer this question, you’ll need to consider a pricing structure for your spools. Across the U.S., different hatcheries have priced their spools differently, depending on the overhead costs of operating their hatcheries, the difficulty of sourcing sorus tissue, competition, and many other factors. The standard price point across North America tends to fall somewhere between $0.50 to $1 per linear foot of seed string. To operate a successful business, you need to be sure you’re making a profit, so you’ll want to dig into your hatchery business model enough to understand if you’ll come out ahead (taking into account that it may take a few years of operation to break even).
To help determine your pricing strategy:
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What are your operational costs?
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How will you advertise your seed?
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What are others pricing their spools at?
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Is your goal to prioritize quality or quantity?