{"id":15606,"date":"2025-03-13T15:54:14","date_gmt":"2025-03-13T15:54:14","guid":{"rendered":"https:\/\/data-entry.greenwave.gfolkdev.net\/?post_type=resources&p=15606"},"modified":"2025-03-13T15:54:14","modified_gmt":"2025-03-13T15:54:14","slug":"how-to-market-your-products-sea-to-sale","status":"publish","type":"resources","link":"https:\/\/hub.greenwave.org\/lms\/resources\/how-to-market-your-products-sea-to-sale\/","title":{"rendered":"How to Market Your Products | Sea to Sale"},"menu_order":0,"template":"","topic":[57],"class_list":["post-15606","resources","type-resources","status-publish","hentry","topic-processing-markets"],"acf":[],"yoast_head":"\nHow to Market Your Products | Sea to Sale | Ocean Farming Hub<\/title>\n<meta name=\"description\" content=\"Recorded July 16, 2024 This Sea to Sale webinar features industry experts sharing strategies for effective seaweed product marketing across food and materials sectors. Key insights include terminology choices, emphasizing taste alongside sustainability benefits, making impact claims tangible, and creating distinctive brand identities that connect with consumers. Chapters 00:00 - Introduction to Kelp Marketing\u00a0 Understanding customer priorities and the importance of consistent messaging across the seaweed industry   09:38 - Effective Narratives for Sustainable Aquatic Foods\u00a0 Research on consumer preferences and messaging strategies from Food for Climate League   27:19 - BettaF!sh: Building a Seaweed-Based Brand\u00a0 Lessons from developing a consumer-facing brand for plant-based seafood alternatives   44:21 - Sway: Marketing Regenerative Materials\u00a0 Strategies for positioning seaweed as the foundation for sustainable packaging solutions   57:13 - Q&A Session\u00a0 Expert answers on terminology, sensory testing, and market development\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.greenwave.org\/lms\/resources\/how-to-market-your-products-sea-to-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market Your Products | Sea to Sale | Ocean Farming Hub\" \/>\n<meta property=\"og:description\" content=\"Recorded July 16, 2024 This Sea to Sale webinar features industry experts sharing strategies for effective seaweed product marketing across food and materials sectors. Key insights include terminology choices, emphasizing taste alongside sustainability benefits, making impact claims tangible, and creating distinctive brand identities that connect with consumers. Chapters 00:00 - Introduction to Kelp Marketing\u00a0 Understanding customer priorities and the importance of consistent messaging across the seaweed industry   09:38 - Effective Narratives for Sustainable Aquatic Foods\u00a0 Research on consumer preferences and messaging strategies from Food for Climate League   27:19 - BettaF!sh: Building a Seaweed-Based Brand\u00a0 Lessons from developing a consumer-facing brand for plant-based seafood alternatives   44:21 - Sway: Marketing Regenerative Materials\u00a0 Strategies for positioning seaweed as the foundation for sustainable packaging solutions   57:13 - Q&A Session\u00a0 Expert answers on terminology, sensory testing, and market development\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.greenwave.org\/lms\/resources\/how-to-market-your-products-sea-to-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Ocean Farming Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreenWaveOrg\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@greenwaveorg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hub.greenwave.org\/lms\/resources\/how-to-market-your-products-sea-to-sale\/\",\"url\":\"https:\/\/hub.greenwave.org\/lms\/resources\/how-to-market-your-products-sea-to-sale\/\",\"name\":\"How to Market Your Products | Sea to Sale | Ocean Farming Hub\",\"isPartOf\":{\"@id\":\"https:\/\/hub.greenwave.org\/lms\/#website\"},\"datePublished\":\"2025-03-13T15:54:14+00:00\",\"description\":\"Recorded July 16, 2024 This Sea to Sale webinar features industry experts sharing strategies for effective seaweed product marketing across food and materials sectors. 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