{"id":15583,"date":"2025-03-13T14:40:14","date_gmt":"2025-03-13T14:40:14","guid":{"rendered":"https:\/\/data-entry.greenwave.gfolkdev.net\/?post_type=resources&p=15583"},"modified":"2025-03-13T14:40:14","modified_gmt":"2025-03-13T14:40:14","slug":"content-generation-and-social-media-marketing-farmer-forum","status":"publish","type":"resources","link":"https:\/\/hub.greenwave.org\/lms\/resources\/content-generation-and-social-media-marketing-farmer-forum\/","title":{"rendered":"Content Generation and Social Media Marketing | Farmer Forum"},"menu_order":0,"template":"","topic":[56,57],"class_list":["post-15583","resources","type-resources","status-publish","hentry","topic-farming","topic-processing-markets"],"acf":[],"yoast_head":"\nContent Generation and Social Media Marketing | Farmer Forum | Ocean Farming Hub<\/title>\n<meta name=\"description\" content=\"Recorded Nov 10, 2022 This webinar offers kelp farmers insights on creating effective social media content. Marketing expert Kelly from Pure Chalk Marketing shares techniques for capturing compelling visual content, crafting authentic messaging, and developing a social media strategy tailored to farm businesses. Stonington Kelp Co. founder Suzie Flores provides firsthand experience on leveraging content to educate audiences and reach chef customers, including strategies for collaboration with other farmers through cooperatives. Chapters:\u00a0 00:00 - Introduction\u00a0 Webinar overview and participant introductions   04:59 - Visual Content Creation\u00a0 Tips for capturing farm imagery and preparing your phone for photo\/video   13:23 - Messaging Strategies\u00a0 Developing content that tells your story and connects with customers   24:01 - Social Media Approach\u00a0 Platform selection, scheduling, and maintaining consistent engagement   33:56 - Farmer Perspective: Susie Flores\u00a0 First-hand experience marketing Stonington Kelp Co.   39:30 - Educational Marketing\u00a0 Balancing education and sales in content strategy   46:12 - Leveraging Partnerships\u00a0 Working with chefs, cooperatives, and Sea Grant organizations   54:32 - Q&A Session\u00a0 Participant questions and final resources\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.greenwave.org\/lms\/resources\/content-generation-and-social-media-marketing-farmer-forum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Generation and Social Media Marketing | Farmer Forum | Ocean Farming Hub\" \/>\n<meta property=\"og:description\" content=\"Recorded Nov 10, 2022 This webinar offers kelp farmers insights on creating effective social media content. Marketing expert Kelly from Pure Chalk Marketing shares techniques for capturing compelling visual content, crafting authentic messaging, and developing a social media strategy tailored to farm businesses. Stonington Kelp Co. founder Suzie Flores provides firsthand experience on leveraging content to educate audiences and reach chef customers, including strategies for collaboration with other farmers through cooperatives. Chapters:\u00a0 00:00 - Introduction\u00a0 Webinar overview and participant introductions   04:59 - Visual Content Creation\u00a0 Tips for capturing farm imagery and preparing your phone for photo\/video   13:23 - Messaging Strategies\u00a0 Developing content that tells your story and connects with customers   24:01 - Social Media Approach\u00a0 Platform selection, scheduling, and maintaining consistent engagement   33:56 - Farmer Perspective: Susie Flores\u00a0 First-hand experience marketing Stonington Kelp Co.   39:30 - Educational Marketing\u00a0 Balancing education and sales in content strategy   46:12 - Leveraging Partnerships\u00a0 Working with chefs, cooperatives, and Sea Grant organizations   54:32 - Q&A Session\u00a0 Participant questions and final resources\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.greenwave.org\/lms\/resources\/content-generation-and-social-media-marketing-farmer-forum\/\" \/>\n<meta property=\"og:site_name\" content=\"Ocean Farming Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreenWaveOrg\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@greenwaveorg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hub.greenwave.org\/lms\/resources\/content-generation-and-social-media-marketing-farmer-forum\/\",\"url\":\"https:\/\/hub.greenwave.org\/lms\/resources\/content-generation-and-social-media-marketing-farmer-forum\/\",\"name\":\"Content Generation and Social Media Marketing | Farmer Forum | Ocean Farming Hub\",\"isPartOf\":{\"@id\":\"https:\/\/hub.greenwave.org\/lms\/#website\"},\"datePublished\":\"2025-03-13T14:40:14+00:00\",\"description\":\"Recorded Nov 10, 2022 This webinar offers kelp farmers insights on creating effective social media content. 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