{"id":15454,"date":"2025-03-11T21:56:40","date_gmt":"2025-03-11T21:56:40","guid":{"rendered":"https:\/\/data-entry.greenwave.gfolkdev.net\/?post_type=resources&#038;p=15454"},"modified":"2025-03-11T21:56:40","modified_gmt":"2025-03-11T21:56:40","slug":"a-grassroots-approach-to-marketing","status":"publish","type":"resources","link":"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/","title":{"rendered":"A Grassroots Approach to Marketing"},"menu_order":0,"template":"","topic":[56,57],"class_list":["post-15454","resources","type-resources","status-publish","hentry","topic-farming","topic-processing-markets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Grassroots Approach to Marketing | Ocean Farming Hub<\/title>\n<meta name=\"description\" content=\"Farmer Stories - We asked farmers: Do you have any advice on how to sell the kelp you harvest? Suzie Flores shares how she adapted to local markets by transitioning to small-batch, direct-to-chef distribution methods. Using the ocean as natural refrigeration, she harvests to order and delivers fresh kelp directly to restaurants. This approach led to the creation of the Sugar Kelp Cooperative, where five farmers collaborate monthly to share marketing resources, customer connections, and consistent messaging about kelp. Their collective efforts include organizing the annual New England Kelp Harvest Week and developing grassroots education initiatives to grow the regional market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Grassroots Approach to Marketing | Ocean Farming Hub\" \/>\n<meta property=\"og:description\" content=\"Farmer Stories - We asked farmers: Do you have any advice on how to sell the kelp you harvest? Suzie Flores shares how she adapted to local markets by transitioning to small-batch, direct-to-chef distribution methods. Using the ocean as natural refrigeration, she harvests to order and delivers fresh kelp directly to restaurants. This approach led to the creation of the Sugar Kelp Cooperative, where five farmers collaborate monthly to share marketing resources, customer connections, and consistent messaging about kelp. Their collective efforts include organizing the annual New England Kelp Harvest Week and developing grassroots education initiatives to grow the regional market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ocean Farming Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreenWaveOrg\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@greenwaveorg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/\",\"url\":\"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/\",\"name\":\"A Grassroots Approach to Marketing | Ocean Farming Hub\",\"isPartOf\":{\"@id\":\"https:\/\/hub.greenwave.org\/lms\/#website\"},\"datePublished\":\"2025-03-11T21:56:40+00:00\",\"description\":\"Farmer Stories - We asked farmers: Do you have any advice on how to sell the kelp you harvest? 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