{"version":"1.0","provider_name":"Ocean Farming Hub","provider_url":"https:\/\/hub.greenwave.org\/lms","author_name":"Julia Whistler","author_url":"https:\/\/hub.greenwave.org\/lms\/author\/jwhis\/","title":"State of the Kelp Industry: Live Q&A | GreenWave | Ocean Farming Hub","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"pDbSPr1scp\"><a href=\"https:\/\/hub.greenwave.org\/lms\/resources\/state-of-the-kelp-industry-report-live-qa\/\">State of the Kelp Industry Report: Live Q&#038;A<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/hub.greenwave.org\/lms\/resources\/state-of-the-kelp-industry-report-live-qa\/embed\/#?secret=pDbSPr1scp\" width=\"600\" height=\"338\" title=\"&#8220;State of the Kelp Industry Report: Live Q&#038;A&#8221; &#8212; Ocean Farming Hub\" data-secret=\"pDbSPr1scp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"A discussion of key findings and data from GreenWave's State of the Kelp Industry: A Decade in Review report, covering production capacity, market diversification, processing infrastructure gaps, and what it will take to scale a resilient industry. Sam Garwin, Director of Market Development, joins for an in-depth Q&amp;A session with seed producers, farmers, buyers, researchers, and other kelp industry stakeholders. Presented by Kendall Barbery, GreenWave's Director of Partnerships and Industry Engagement and lead author of the report. Chapters:     00:00 - Introduction   Overview of the session, GreenWave's mission, and the data sources behind the State of the Kelp Industry report    07:01 - Production Capacity and Farm Data by the Numbers   Permitted farm acreage across six regions, seed production capacity, active cultivation rates, and latent capacity across the US and Canada    11:05 - Market Landscape and the Shifting Value Chain   Diversification beyond food and beverage into biomaterials, functional ingredients, and agricultural inputs; the critical processing infrastructure gap; and moving from sustainability messaging to solving buyer problems    15:15 - Key Takeaways   Actionable findings for seed producers, farmers, buyers, and the broader community of support \u2014 and why coordinated levers across the value chain are essential for scaling    19:22 - Q&amp;A: Infrastructure, Market Development, and Species Diversification   Questions on less-conventionally marketed macroalgae, heavy metals testing, West Coast bottlenecks, processing infrastructure, international co-op models, and gametophyte culturing    45:49 - Q&amp;A: Bioplastics, Food Market Challenges, and Dulse Cultivation   Discussion on right-sized material applications, lessons from kelp food company failures, sugar kelp R&amp;D, and an overview of dulse cultivation operations across North America"}