{"version":"1.0","provider_name":"Ocean Farming Hub","provider_url":"https:\/\/hub.greenwave.org\/lms","author_name":"Becca Wucker","author_url":"https:\/\/hub.greenwave.org\/lms\/author\/becca_wucker\/","title":"Kelp Sales Planning 101 | Farmer Forum | Ocean Farming Hub","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FTfm9WmoST\"><a href=\"https:\/\/hub.greenwave.org\/lms\/resources\/kelp-sales-planning-101-farmer-forum\/\">Kelp Sales Planning 101 | Farmer Forum<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/hub.greenwave.org\/lms\/resources\/kelp-sales-planning-101-farmer-forum\/embed\/#?secret=FTfm9WmoST\" width=\"600\" height=\"338\" title=\"&#8220;Kelp Sales Planning 101 | Farmer Forum&#8221; &#8212; Ocean Farming Hub\" data-secret=\"FTfm9WmoST\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Recorded Dec 13, 2022  This webinar helps ocean farmers navigate the essential steps of selling kelp. GreenWave's Market Development team shares strategies for both retail and wholesale markets, covering everything from creating buyer personas to building sales pipelines. Maine-based farmer Ken Sparta of Spartan Sea Farms provides real-world insights on diversifying sales channels and maximizing crop value.  Chapters:\u00a0  00:00 - Introduction\u00a0  Overview of Farmer Forum series and session agenda  &nbsp;  03:49 - Sales and Marketing Concepts\u00a0  Understanding market channels, pricing ranges, and treating sales as a process  &nbsp;  14:41 - Selling Directly to Consumers\u00a0  Building your story, customer engagement strategies, and online marketing tools  &nbsp;  29:44 - Selling Wholesale\u00a0  Food business markets, customer discovery, and developing B2B relationships  &nbsp;  42:47 - Non-Food Markets\u00a0  Agricultural applications, materials innovation, and cosmetics opportunities  &nbsp;  48:26 - Farmer Perspective: Ken Sparta\u00a0  Real-world experience building multiple sales channels and leveraging co-op relationships  &nbsp;  1:02:04 - Q&amp;A Session\u00a0  Discussion on regulations, processing methods, and market development"}