{"version":"1.0","provider_name":"Ocean Farming Hub","provider_url":"https:\/\/hub.greenwave.org\/lms","author_name":"Julia Whistler","author_url":"https:\/\/hub.greenwave.org\/lms\/author\/jwhis\/","title":"A Grassroots Approach to Marketing | Ocean Farming Hub","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vIhU7Xvs8Y\"><a href=\"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/\">A Grassroots Approach to Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/hub.greenwave.org\/lms\/resources\/a-grassroots-approach-to-marketing\/embed\/#?secret=vIhU7Xvs8Y\" width=\"600\" height=\"338\" title=\"&#8220;A Grassroots Approach to Marketing&#8221; &#8212; Ocean Farming Hub\" data-secret=\"vIhU7Xvs8Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Farmer Stories - We asked farmers: Do you have any advice on how to sell the kelp you harvest? Suzie Flores shares how she adapted to local markets by transitioning to small-batch, direct-to-chef distribution methods. Using the ocean as natural refrigeration, she harvests to order and delivers fresh kelp directly to restaurants. This approach led to the creation of the Sugar Kelp Cooperative, where five farmers collaborate monthly to share marketing resources, customer connections, and consistent messaging about kelp. Their collective efforts include organizing the annual New England Kelp Harvest Week and developing grassroots education initiatives to grow the regional market."}