1.0Ocean Farming Hubhttps://hub.greenwave.org/lmsBecca Wuckerhttps://hub.greenwave.org/lms/author/becca_wucker/rich600338<blockquote class="wp-embedded-content" data-secret="Nuj0qGUd99"><a href="https://hub.greenwave.org/lms/resources/kelp-sales-planning-101-farmer-forum/">Kelp Sales Planning 101 | Farmer Forum</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://hub.greenwave.org/lms/resources/kelp-sales-planning-101-farmer-forum/embed/#?secret=Nuj0qGUd99" width="600" height="338" title="“Kelp Sales Planning 101 | Farmer Forum” — Ocean Farming Hub" data-secret="Nuj0qGUd99" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Recorded Dec 13, 2022 This webinar helps ocean farmers navigate the essential steps of selling kelp. GreenWave's Market Development team shares strategies for both retail and wholesale markets, covering everything from creating buyer personas to building sales pipelines. Maine-based farmer Ken Sparta of Spartan Sea Farms provides real-world insights on diversifying sales channels and maximizing crop value. Chapters:  00:00 - Introduction  Overview of Farmer Forum series and session agenda   03:49 - Sales and Marketing Concepts  Understanding market channels, pricing ranges, and treating sales as a process   14:41 - Selling Directly to Consumers  Building your story, customer engagement strategies, and online marketing tools   29:44 - Selling Wholesale  Food business markets, customer discovery, and developing B2B relationships   42:47 - Non-Food Markets  Agricultural applications, materials innovation, and cosmetics opportunities   48:26 - Farmer Perspective: Ken Sparta  Real-world experience building multiple sales channels and leveraging co-op relationships   1:02:04 - Q&A Session  Discussion on regulations, processing methods, and market development