Back to: Market Your Business
Once you’ve defined your target audience and refined your story, it’s time to get out there and start talking to prospective customers. Ideally, you’ll already have pre-sold a significant portion of your crop to repeat customers from last year, prior to even ordering seed. In that case, you’ll be looking for either (a) retail customers, who usually make ‘on-demand’ purchases rather than pre-commitments, (b) smaller-scale wholesale customers who will take anything your repeat buyers don’t, or (c) strategic accounts that will start small and hopefully grow into a repeat account next year.
Regardless of which type of customer you’re seeking out, in order to connect with them, you have to go where they already are. It is incredibly difficult to get people to come to you when you are first starting out. People are busy, and building new supplier relationships, changing buying habits, and developing new products all take time and energy.